Combating Healthcare Disparities Essay -- Health care inequality racia

Combating Healthcargon DisparitiesDisparities in healthc be are a real and pressing problem in our nation. There is indisputable data supporting the fact that disparities exist not only across different racial groups, but to a fault across the cultural and economic stratification of our society. Moreover, there is even data showing disparities among all(prenominal) of these respective groups along gender lines. So what can be done about these disparities to assure that all patients receive equal and adequate care? Well, there are certainly many political and governmental changes or modifications that would go a long way towards narrowing the gaps in healthcare, but such changes are beyond the scope of this paper. Instead, I will focus on the steps that I, and all of my colleagues, can take independently to attempt to eliminate healthcare disparities in our own practice.There are countless contributing factors that ability lead to disparate care in the setting of private practice. Aside from disparities that might arise from actual medical decisions made by the physician, there are many more, often quite subtle, factors which play just as important a role in contributing to disparate care. For instance, factors such as the survival of location for practice, billing and payment policies, and the hiring and training of staff, all play a significant role in either introducing or eliminating healthcare disparities. As we are primarily interested in eliminating the preexisting disparities in the system, this paper will attempt to offer practical, yet useful, suggestions of ways to decrease or, preferentially, eliminate disparities caused by each of the above contributing factors. The first, and most obvious, cause of healthcare disparities is actu... ... must realize that medical education varies dramatically from institution to institution and not all healthcare workers are aware of and/or have been prepared about the disparities in our healthcare system and t heir causes. In this case, it is the responsibility of the providers who have been educated to, in turn, educate their colleagues and peers about the issue. A provider who has been educated about the problem, yet does nothing to help resolve it, has, in effect, wasted their education and knowledge. It is for precisely this reason that I will do my very best to assure that all of my coworkers and certainly my staff are educated about the issue and are aware of the come-at-able ways to combat the disparities in care. It is only through education and awareness that these disparities can be resolved and I intend on doing my part to intoxicate that they are, indeed, resolved.

John Locke and Human Nature :: Second Treatise on Civil Government

In The Second Treatise of Government, Locke defines political power, discusses the inalienable birth-rights of man, and the need for both in the formation of a legitimate government.John Lockes The Second Treatise of Government defines a legitimate government in relation to the security measure of inalienable rights. He views a binding government as one which upholds his three main natural laws of life, liberty and property. In defining political power, Locke insists that it is proper to make laws for the regulating and preserving of property, and adds, that if necessary, the execution of such laws, and in the defense of the common-wealth sic from foreign injury. This is needed for the public good. (Locke, Sec. III) Defined, Lockes political power is the ability to uphold a constitution.Lockes reasoning for the creation of a government arises in the need to protect life, liberty and justice. Locke concludes that the reason why men enter into society, is the preservation of their property and the end why they choose and decease a legislative, but adds that the citizens discombobulate a right to resume their original liberty by the establishment of a new legislative (Locke, Sec. CCXXI) when those rights are threatened. The protection of life, liberty and justice then becomes the reason for a new legislative.The value Locke places on property is only furthered in his discussion of the will of the populace. Locke discusses in his chapter Of the seed of Political Societies the effect which the majority has on the betterment of the communityFor when any number of Men have, by the consent of every individual, made a Community, the have thereby made that Community one Body, with a Power to Act as one Body, which is only by the will and determination of the majority (Locke, Sec.

Industrial Revolution Essay -- Technology, Inventions

Advancements in agriculture, textile, transportation and economic growth became possible just now because of the Industrial Revolution. Taking place in the United States between 18th and 19th century, times went from separating the cotton from its seed to using an automated cotton gin made by an the Statesn artisan Eli Whitney. This allowed for the lower class citizens to be able to have the important goods such as medication and clothing. Before the American Industrial Revolution, people were mostly farmers and deportment went by slowly and tedious work was required for simple tasks. But with inventions like the cotton gin, and the assembly line, mass production evolved. The United States had one of the prompt economic growths than any other country during this time. The Industrial Revolution developed the world and how it produced its goods. There were numerous inventions that made everyday tasks easier to perform by eliminating the tedious work that people performed by repla cing it with a machine. The invention that fired up the Industrial Revolution was the steam engine, which was invented by James Watt in 1775. The steam engine made travel hot and more efficient, which is why it earned the name Iron Horse. The steam engine not only powered the trains, but it also powered the factories (The Industrial Revolution United State, page 27). This provided numerous factories and industries to transport their goods farther away and at a faster pace. The numerous inventions led to the radically increasing American economy. There would be more export of goods which would mean higher flow of money into the economy to march on the value of the American dollar. Mass production was cheap and it meant more goods can be produced, resulting in more pr... ...e busy cities and worked in the manufacturing and textile industries because the jobs altered from self-importance production to mass production.By constructing the road to a colossal economy, developing countl ess jobs with a better work ethic, and making life easier with innovative inventions, the American Industrial Revolution was a blessing to Americas progression. Inventions starting from the cotton gin by Eli Whitney to the Model T invented by Henry Ford, the American lives and economy changed drastically. Changing from the agrarian economy to the manufacturing and textile industries, it opened doors to most people to start a mod job in a new economy. It would not have been possible to achieve the simplest tasks as we would have today if it was not for the Industrial Revolution. Thus, the Industrial Revolution was a remarkable phenomenon in Americas history.

The Inklings by Humphrey Carpenter Essay -- Lewis Tolkien Charles Will

The Inklings by Humphrey CarpenterC.S. Lewis heard the bells of oneness of the colleges strike noon as he move purposefully along the narrow sett streets of Oxford. He disliked giving the tutorials postulate of his position of Tutor in English Language and Literature at Magdalen College and coarsely kept the sessions to the minimum required time. However, this tutorial had given rise to a particularly enjoyable debate, and he never liked to cut off a good hydebate, although he like a shot wished he had. He was late. Lewis hastily acknowledged the barkeep as he ducked into the Eagle and Child, or Bird and Baby as the pub was better known, and hurried towards the sound of his friends laughter coming from the corroborate room and to join in the conversation he had been looking forward to all morning. The group was a usual fixture in the pub on Tuesday mornings, and he was swiftly served his drink as ordering was no longer necessary.As he settled back into his chair, listeni ng to the conversation, he surveyed this group of men, collectively known as the Inklings, which had come to mean so much to him over the years. Present today were Lewiss blood brother Warnie Lewis, J.R.R. Tolkien, Charles Williams, and Hugo Dyson. Lewis briefly wondered what the rest of the members (Nevill Coghill, Owen Barfield, R.E. Havard, and Adam Fox) were doing as he began to reminisce. The impact this literary group had on the world, with books like The Screwtape Letters, The Lord of the Rings trilogy, and War in heaven written by brilliant Inklings as evidence, is tremendous. At the same time, no one was more influenced by the Inklings than Lewis himself. Each of the Inklings might have known one or two others before the formation of the group, thr... ...endship, centered around Lewis, which rose above the diversity. The group rose and began to gather hats and coats to ready themselves for the crisp spring afternoon. It had been a good Inklings and had produced so me rather stimulating conversation. It occasionally reached such a fevered pitch that some other patrons of the Bird and Baby, not the regulars who regarded the Inklings as fair of a fixture, to raise an eyebrow. Lewis once remarked they probably think were talking bawdy when in fact were very likely talking worship (185). As this diverse group of friends separated to go back to their jobs at various colleges, Lewis smiled to himself. He was already looking forward to Thursday.Work CitedCarpenter, Humphrey. The Inklings C.S. Lewis, J.R.R. Tolkien, Charles Williams, and their friends. Eugene, OR Wipf and linage Publishers, 1979.

U.s. Scourge Spreads South Of The Border :: essays research papers fc

U.S. SCOURGE SPREADS SOUTH OF THE BORDERIn a recent newspaper article written in the San Diego Union Tribunecalled U.S. Scourge Spreads South. A very disturbing fact was opening drugdoors just south of our own community, which is wherefore I chose to do an in depthstudy of the easiness of drug purchase in our southern neighbor. Its not newnews but a overwhelming growth in the usage of drugs, especially Rohypnol.The Mexican border town called Tijuana across from San Diego,California, once was a famous as a playground for drunken sailors and collegestudents. Today, authorities on both sides of the border warn, it has turnedinto a gangland run by a growing number of ruthless cartels that carry drugs. Itis no longer just marijuana (pot), but a growing problem with other types ofdrugs like Heroin, Crystal Methamphetamine, and Cocaine.I recently visited the neighbor city of Tijuana and rode in a Tijuanataxi and was immediately met with a taxi driver named Jose, a Tijuana taxidriver i n an open-necked, baby blue silk shirt, he sizes up the touriststrudging off the footbridge from the United States. Taxi, sir? You wantpharmacy? I get you a good pharmacy, he urges, stepping from a line ofbeckoning taxi drivers in jumbo belts and straw cowboy hats. Good prices Noprescriptions Do I look like I want drugs? I didnt even solicit thebusiness. I almost felt weird because this is exactly what I was planning to domy paper on. Soon he is nosing his long yellow Oldsmobile through scruffystreets choked with pharmacies. I asked for Somas-a drug that gives the user afeeling of drunkenness without all the liquor, and illegal in the United States.In less than 45 minutes I was open to purchase the drug right over the counter.Of course, I didnt actually purchase the drug, but kindly told the pharmacythat his price was too high.This just goes to show you how well-fixed it was to get an illegal drug just30 minutes from SDSU. And instead of being sold by gun-toting drug traffickers ,it is available in much of Latin America with a doctors prescription--ofteneasily obtained. It appears to be crossing the U.S. border via boomingpharmacies in cities such as Tijuana.The sudden popularity of the drug (Somas) has returned the spotlight toMexicos border drugstores, which for old age have done a thriving business withAmericans but have recently exploded in number with the Tijuana residents. Tijuana residents are nearly twice as likely to have used an illegal drug as

U.s. Scourge Spreads South Of The Border :: essays research papers fc

U.S. SCOURGE SPREADS SOUTH OF THE BORDERIn a recent newspaper article pen in the San Diego Union Tribunecalled U.S. Scourge Spreads South. A very disturbing fact was opening do drugsdoors just south of our own community, which is why I chose to do an in depthstudy of the easiness of drug purchase in our southern neighbor. Its not newnews but a overwhelming harvest in the usage of drugs, especially Rohypnol.The Mexican border town called Tijuana across from San Diego,California, once was a famous as a playground for drunken sailors and collegestudents. Today, regimen on both sides of the border warn, it has turnedinto a gangland run by a growing number of ruthless cartels that sell drugs. Itis no seven-day just marijuana (pot), but a growing problem with other types ofdrugs like Heroin, Crystal Methamphetamine, and Cocaine.I recently visited the neighbor city of Tijuana and rode in a Tijuanataxi and was immediately met with a taxi driver named Jose, a Tijuana taxidriver in an ope n-necked, baby blue silk shirt, he sizes up the touriststrudging off the footbridge from the United States. Taxi, sir? You wantpharmacy? I get you a good pharmacy, he urges, stepping from a line ofbeckoning taxi drivers in big belts and straw cattleman hats. Good prices Noprescriptions Do I look like I want drugs? I didnt even solicit thebusiness. I almost felt uncanny because this is exactly what I was planning to domy paper on. Soon he is nosing his long yellow Oldsmobile through scruffystreets choked with pharmacies. I asked for Somas-a drug that gives the exploiter afeeling of drunkenness without all the liquor, and outlaw(prenominal) in the United States.In less than 45 minutes I was able to purchase the drug right over the counter.Of course, I didnt actually purchase the drug, but kindly told the pharmacythat his price was too high.This just goes to show you how easy it was to get an illegal drug just30 minutes from SDSU. And instead of being sold by gun-toting drug traff ickers,it is available in much of Latin America with a doctors prescription--ofteneasily obtained. It appears to be crossing the U.S. border via boomingpharmacies in cities such as Tijuana.The sudden popularity of the drug (Somas) has returned the spotlight toMexicos border drugstores, which for years concord through a thriving business withAmericans but have recently exploded in number with the Tijuana residents. Tijuana residents are nearly twice as likely to have used an illegal drug as

Job roles within Asda Essay

The atomic number 18a motorbus Philip Davies has a clear further hard Job which he gets well rewarded for, Philip Davies has to make major and long term decisions which could be vital to Asda, obviously he has to actu t issue ensembley run he business day in day out and he has to attend regularly notice of directors meetings addition he has to do basic and boring paper school for closely of each day.Philip Davies needed cheeseparing qualifications to arrive the Area theater director of Asda and his qualifications are* A know degree in Business* A degree in focussing* 3 A-levels* 7 A*-C grades at G.C.S.EWithout these sort of qualifications Philip Davies could never have become the Area manager of Asda.Store managerThe reposition manager Gary H each has a slightly similar job to the Area manager except he does not communicate to the board of directors and the terminus manager has to work more with the employees inside of the set up and he has to differentiate that everyth ing is going well throughout the store. The store manager is responsible for the performance measures in his store sales, line of products loss, labour cost, guest service and Licence to Trade (Health & Safety and Food Quality). The Store four-in-hand is also responsible for managing and developing their team of Duty Managers. Gary Hall also needs good qualifications to be the store manager and they are* Business period* Management degree* 3 A-levels* 6 A*-C grades at G.C.S.EThese qualifications are a lot like the Area managers (Philip Davies) qualifications, probably because the jobs are similar.ManagersEach manager has their own surgical incision to look aft(prenominal) and they are* Finance discussion section* Customer services plane section* Market research department* Duty department* I.T administration department* Human Resources departmentThe responsibilities of a manager are* Decision making* Problem solving* Planning, setting targets (long-term objectives)* Ensuring that targets are achieved* The organisation of the functional environmentWith a good manager all of these responsibilities can be completed.Finance mangerThe finance manger Sue Williams is responsible for many things the most important one being the finance department in which Sue Williams has many responsibilities like* Accounting* Budgets* SalariesSue Williams is also responsible for looking after her employees in the finance department. Sue Williams takes her orders from Gary Hall the store manager and then she uses her finance team to conduct those activities. Like Philip Davies and Gary Hall, Sue Williams also needed good qualifications* score in management* 3 A-levels* 6 A*-C grades at G.C.S.ERead moreJob Roles at Sainsburys SupermarketsCustomer services managerThe customer services manager Ben Adams in his job role go forth have to make sure that every customer goes home expert. Ben Adams does not actually verbalise to any customers because his job is to tell his custome r services team how to make there customers happy. Not only does Ben Adams have to make all the customers happy but he also has to try and make a sale and that is why Ben Adams also has to try and get his team to make a sale.Like all of the other managers Ben Adams takes his orders from Gary Hall and he has to do his best to complete the jobs that Gary Hall assigns for him. To get the job as customer services manager Ben Adams needed these qualifications* detail in management* 3 A-levels* 6 A*-C grades at G.C.S.EAs a benefit of being the Customer services manager Ben Adams gets discounts when he shops at Asda.Market research managerThe Market research manager Ian Roberts is responsible for everything that goes on in the Market research department one half of the department has to design a product based on the customers preferences and the other half of the department has to try and sell the product that has been designed. The qualifications that Ian Roberts needed were* Degree in m anagement* 3 A-levels* 6 A*-C grades at G.C.S.EAs a benefit of being Market Research manager Ian Roberts also gets a discount on his products whenever he shops at Asda.Duty ManagerThe Duty manager James Davis Is responsible for a variety of things but he is mainly in military commission of the stock and the warehouse. James Davis is also responsible for all trade operations and James Davis has to make sure that all of the employees in the Duty department all work well together and all work to their full potential and of course he also has to make sure that all of his employees are happy in their working environment. As well as trade operations James Davis also has to improve sales and profitability and at times he and his team may deputise for the store manager Gary hall. To become the Duty manager, James Davis needed these qualifications* Degree in management* 3 A-levels* 6 A*-C grades at G.C.S.EAnd of course like all the other department managers James Davis as a benefit receives discounts on his items whenever he shops at Asda.I.T. and Administration managerThe I.T. and Administration manager Sue Williams has many responsibilities like being in charge of everyone in the I.T. and Admin departments (plus the finance department) so she has many activities which mostly consist of filling out forms and reports also Sue Williams has to ensure that all of the employees in her departments work effectively and of course she has to set everyone their tasks each weak and each month the store manager will tell Sue Williams what she will have to do by the end of the month. To be the I.T. and Administration manager Sue Williams needed these qualifications* Degree in management* 3 A-levels* 6 A*-C grades at G.C.S.EAs the manager of the I.T and Administration and Finance departments Sue Williams has to work 60 hours per week plus a lot of overtime. Because Sue Williams is the manager of two departments she gets stipendiary 42,000 per year and more if the store manager t hinks she deserves it. Sue Williams also gets discounts on whatever she buys at Asda.Human resources managerThe Human resources manager Stuart Thatcher is responsible for a lot of things like* Recruitment* Training* Dismissal* Promotion* Health and SafetyIt is Stuart Thatchers job to make sure that all of these jobs get done well and to make sure that they do get done well Stuart Thatcher has to set out appropriate tasks for his team and he has to plan everything that his team will have to do for Asda, e.g. if the store needed 5 more employees for staking shelves or whatever it would be Stuart Thatchers job to make sure that the right sight were appointed for the store, or another example could be that if the store needed two people to be laid off then it would be Stuart Thatchers job to dismiss the two employees. To become the Human resources manager Stuart Thatcher needed these qualifications* Degree in management* 3 A-levels* 6 A*-C grades at G.C.S.EAs a benefit of being the Hum an resources manager Stuart Thatcher gets a discount on anything he buys at Asda. Stuart Thatcher has to work 48 hours a week, plus he may sometimes be asked to work overtime. As the manager of the Human resources department Stuart Thatcher gets paying(a) 25,000 per year and more if the store manager thinks he deserves it.SupervisorsThey are responsible to the junior or middle management, and responsible for the team members. Their main role is toa) get by the teamwork.b) Make sure that daily targets are met and problems are solved.Account supervisorEvery single month he and his team will have to check through all accounts, check the cash flow forecast, and Asses the accounts every year and make sure that they are correct, accounts are very important because if they are revile Asda could lose a lot of money because if they do not keep track of their debtors then they will forget about how much they owe Asda, and they will lose a lot of money. To become the accounts supervisor he needed these qualifications* 4 A*-C grades at G.C.S.E* 2 A-levels* 1 A-level must have been in businessAs a benefit of being the Account supervisor he gets a discount on anything he buys at Asda. The Accounts supervisor has to work 44 hours per week and he gets gainful 16,000 per year.Marketing supervisorIt is his job to be constantly be updating Asdas products, he and his team at the start will find out what the department managers want and what the customers (or consumers) want. So first they will go to the department managers and ask them what they would like in the store and then they have to go out on the streets and ask the customers a series of questions about what kind of product they would like, and also the market research team will have to assess the competitors products e.g. Tescos new products and Safeways new products and at a time they have assessed the competitors products they will try to better them based on the department managers specifications and the customer s (or consumers) specifications.To become the marketing supervisor he needed these qualifications* 4 A*-C grades at G.C.S.E* 2 A-levels* Some Market research experienceAs a benefit of being the Marketing supervisor she gets a discount on anything she buys at Asda. The Marketing supervisor has to work 44 hours per week and he gets paid 16,000 per year.Recruitment supervisorThe jobs of her and her team are to put in adverts (containing all of the specifications about the job) in the local newspapers and the job centre, etc and then application forms would be attached to the candidates and then some of the candidates would be given an interview based on how good there application form and C.V.s were. Then once everyone has been given an interview some people will be turned away leaving 10 people left which will be given a second interview and after that interview one of them will be given the job. She can only set out to employ somebody once she has been told to by Stuart Thatcher t he Human resources manager.To become the recruitment supervisor she needed these qualifications* 4 A*-C grades at G.C.S.E* 2 A-levels* Some experience in Human resourcesAs a benefit of being the Recruitment supervisor she gets a discount on anything she buys at Asda. The Recruitment supervisor has to work 44 hours per week and she gets paid 16,000 per year. attendants or support staffThese are people who support the internal working of the organisation and who perform support tasks for managers.The main duties of the support staff are* To carry out the duties as specified on the job description and as required by the manager or supervisor.* To obey reasonable instructions* To co-operate with other team members.One example of an assistant is the Warehouse Assistant and his job is very clear, his job is to retrieve the stock from the suppliers and then take the stock to the warehouse and put it in order for it to go up on the shelves which the warehouse assistant and his team members will do. The Warehouse Assistant has to work. The warehouse Assistant has to work 54 hours per week like most assistants and he gets paid 7 per hour and he often has to work overtime for which he gets paid 4 more per hour like most assistants.

Women in Leadership

Movie Analysis The Devil Wears Prada PG-13 Starring Anne Hatha mode, Meryl Streep, Stanley Tucci, Emily Blunt 20th cytosine Fox Directed by David Frankel Produced by Wendy Finerman By Marsha Buehler 1. What atomic number 18 the most obvious leads portrayed? Miranda Priestly embraces her bureau as an authoritarian leader as Editor in Chief at Runway Magazine. She delegates with an expectation of perfection. She has a strong and demanding presence that spreads fear amongst the office personnel. Employees be hopping to please Miranda. Derogatory statements argon commonality for Miranda.The core staff has a fearful admiration of Miranda, they respect her obvious knowledge of the agate line of fashion as sound as her well laid appear net educate which modify what incessantly aspects of her success. The office atmosphere was chilly. It was obvious that Miranda was non interested in personal relationships she was strictly business, and did not value relationships. Her staff was up to par regardless of their situation or they could pick up themselves unemployed at any given turn. This was a power that Miranda yielded upon her staff and reaped the benefits of everyone trying to be the perfect employee.Miranda expects Andy to do much than her professional ruminate, she has her buying gifts for her children and walking her dog. The way Miranda throws her coat and handbag on Andys desk is demeaning to Andy plainly Andy is determined to do whatever it takes, believing that if she target st ick it out a year that it ordain help her c areer. Andy learns to network and mostly is able to live up to Mirandas unrealistic expectations. Miranda is affirmling she uses insulting criticisms to control her staff into trying to jump over the moon. Mirandas opinion is the only one that matters.Miranda puts Andy in the position of telling Emily that she will be going to genus Paris instead of her. Miranda delegates this unpleasant task to Andy and drives a wedge betw een Emily and Andy meet as they are developing a better rapport. This creates a divide in the office and of the synergy that Andy and Emily had when they worked together. It seems as if Miranda is trying to justify her cold actions by making Andy make the tough decisions to succeed. Andy revives Emilys faith in their relationship when she gives her alone the clothes from Paris when Miranda decides she doesnt want Emily to go to Paris.Dragon-lady, career obsessed, Ice queen. a description that Miranda Priestly uses herself to describe the view the world has of her. Towards the end of the image when Andy over hears Miranda and her husband arguing, Miranda appearances her human side and surprisingly shows some emotion when she confides in Andy about(predicate) her divorce from her latest husband. After a brief show of her humanity, Miranda jumps bear into the role of no nonsense business woman and extends pushing forward with business even in the wake of heartache and personal d rama. umps back into the role of no nonsense business woman and keeps pushing forward with business even in the wake of heartache and personal drama. Emily styles her leadership by and by Mirandas authoritarian style. Emily is somewhat condescending and insulting, yet gives Andy some helpful tips and saved her from Mirandas wrath on occasion, not really as more than for Andys sake, barely for her own to make herself look better for saving the day as she throws Andy under the bus. Emily is relying on Andy to make her look good because she feels her repute is on the line.She does on occasion help Andy, but does not show compassion to her. Emily is efficient, but nervous. Emily thanks her when Andy rat remember the Ambassadors name when she couldnt. Nigel is respected and has days of service with Miranda. He helps Andy out with a pair of high heels, already anticipating what would help Andy agree the outward appearance that he knows Miranda expects. Nigel calls Andy on her winin g and gives a contrasting perspective. He eventually softens his walls and shows some compassion to Andy.Nigel has worked with Miranda for years he has gotten to the point to where he can anticipate her next whim. Nigel gets excited about a job opportunity being a spotner with a designer, when the rug is pulled out from under him by Miranda Priestly in a public forum. He realizes this, but stays optimistic while Andy calls him on his statement that Miranda will pay him back at a later time. When she asks if he was sure about that and he answered honestly he didnt knowBut this optimistic attitude will help him to move on in a positive way and not let the disappointment and obvious betrayal bring him down.Andy shows passion and is full of drive to succeed, but ignores the politics of the fashion industry until Nigel helps her improve her style. Andy realizes that Nigel can help her improve her style more towards the fashion worlds expectations. Andy embraces fashion and realizes the changes it can make in the way she interacts with the world at work and in life in general. Andy is determined to get Harry potter manuscript which she gets through networking in the industry. This shows Miranda that Andy is making big progress and she starts to show some appreciation and a little admiration of Andy.Keeps using excuse I didnt turn in a woof, but eventually she realizes she does concur a choice and she makes that choice at the end of the movie and walks away from Miranda. Andy gets the ultimate compliment from Miranda when she is asked for a recommendation on Andy and tells the editor that Andy was her biggest disappointment, and that he is crazy if he doesnt hire her. Christian Is charming and turns out to be a great connection who helps Andy out and gives supportive advice, but Andy finds out that he is highly relate in the politics of the fashion world and doesnt want a subprogram of the betrayal. . Is there a leadership theme? Fashion industry seems to p ietism and still dictate the cold, surface of the semi governmental atmosphereThere is an authoritarian theme throughout the movie. Driven from the top down, by Miranda Priestly. 3. What aspects of the leader made them made or un sure-fire? No nonsense, authoritative, knowledge of business, respected by peers and industry experts. Miranda sets the stage for cold, get down to business leadership style and does not waiver.It does keep her staff on their toes and they strive to do everything perfectly for fear of the backlash of insults and the ever present ominous fact that she could fire them at any time. foiled attributes insulting, emotionless, dismissive behaviors hurt her relationships with her staff. 4. Which leadership theory stands out to you most? Delegation is the theme in this movie. Everyone delegates down once they realize their place in the political arena. 5. What is your overall assessment of the main leaders?Women in LeadershipFor the longest time, women have been perceived as weak citizens who can only follow what is demanded of them. They have been called assorted names, oppressed beyond recognition. However, women have reached the bottom, and are now raising themselves to positions that were not initially designed for them. This is to be affirmed by the divergent institutions that are campaigning for women leadership today. It was discovered out through their organizational websites that women in leadership do not only refer to egg-producing(prenominal) leaders but as well to how women leaders help former(a) female individuals in becoming leaders as well.Introduction In the past, women were not allowed to even speak out in society. They were expected to stay at home, to bear children, and to also be ready when her husband is struck with the mood. She was expected to marry as soon as she becomes fertile. She cannot speak out beyond a respectable whisper. Her role is to stand by her husbands side through all he decisions he will make. S he is a mere follower. Today, tables have somewhat turned. The women, through the years, were able to raise themselves from the judgmental and patriarchal society.They fought back when she thought that the men were already stepping all over their lives with egoistical ideologies, and they succeeded. She surpassed the concept that women can only follow because they cannot think for themselves. She made a leader out of herself. With this in mind, this research root aims to find how women in leadership are evident through the use of exploring contrasting organizations with this specialization. From their single organizational websites, their ideas and programs will be discussed, as well as their history. This is to find out the organic law of women in leadership of current times.The primary purpose of this strategy is to also help alleviate the different traditional assumptions about women. With the help of the information to be discussed below, the objects and ideologies of wome n will also be shared. This is to give a sort of clarity to the ongoing question about the role of women in society. The institutions included in this paper are the following (1) embed of Womens Leadership, (2) Women in Leadership Foundation, (3) The Center of Womens Leadership at Babson College, and (4) Rutgers Institute for Womens Leadership.To further emphasize their silent campaigns, established leading women will also be discussed in this paper. All of these are for the formation of a contemporary view of women as leaders. Discussion Institute of Womens Leadership According to their website, the Institute was free-base 1991 by a woman named Rayona Sharpnack. Their organization is all about delivering leadership programs that will guide individuals about the necessary things to know and do for them to be at their most effective. As decompose of their objective is to also help in creating change that would last for a very long time.Their ideology about extraordinary leaders li es more on who these individuals are, and how well they are able to harness the wide array of resources present in their environment. Those are the points where they concentrate. As part of their training, they will examine the underlying context of their decisions related to business. This aims to help these individuals in discovering and practicing the idea that when they change the context of how they do business, they are making a find as well as a whole new exciting reality.The reason behind their choice to change and develop women as leaders lies on their belief that these kinds of changes in organizations will promote the increase of their collaboration, performance, as well as innovation in the organization. It will help the total efficiency, not just of the organization, but also in their single communities. It will also help these individuals in a personal level. One of their programs is called Women Leading Change. They designed the program to be highly interactive with regards to leadership development.They also included the application of projects that are real-time and real-life. This means that the scenarios used in the programs are highly relevant to their respective situations. Furthermore, to maximize the objectives of the program, the members of this organization made use of coaches who are internationally recognized. The logic behind this is that these individuals have had years of experience, and they will be the best teachers in this field. The alumni company will also be involved in this three-day program. Another program by this institution is called Partners Leading Change.This program, on the other hand, is a co-educational approach. Similar to the anterior program, this is also highly interactive as it involves co-ed teams. To sustain more than satisfying results, participants are put under one-on-one coaching. They do not also use hypothetical case studies. They train by always involving the realities in the business world. They are also provided with coaches who are internationally recognized in their respective fields. They will guide their participants through individual and team training for leadership.Furthermore, the participants are exposed to a broad set of alumni, as well as successful professional partners. Women in Leadership Foundation Women in Leadership (WIL) is a non-profit organization that stretches on a national scope. According to their website, they have a committal towards the advancement of women in attaining leadership roles. They aim to accomplish this through delivering inspirational programs all over Canada. This is in light with their current and succeeding leaders. This year, they are accounting entry their 6th year of providing programs across the major cities of the country.The primary objective, as written in their website, is to promote the women in gaining the leadership role. The second most Copernican objective is to make profiles of the successful women, and use these as role models for their respective fields. As part of their campaign, they will also be the ones who will facilitate the development of these women in becoming leaders. Most importantly, they aim to be able to deliver programs that are innovative. They target connection, information and inspiration. Their website also mentioned that they will support the growth of these women through non-traditional activities.It is important that they are strengthened to raise their potentials in their respective careers at their highest levels. The programs by WIL are designed to expose hopeful women to other women who have been through the same endeavors. With the help of these role models, they are also able to expand a network for the next generation of members. Furthermore, with the help of these partners in the same community, as well as in the industry, they are able to develop a group that will progress through collaboration.Important aspects of the organization will also be given just a ttention in its development since there members who are more inclined to work because of the design of their institution. With the idea of expansion, programs by this organization are aimed to reach out to the employees of their partners as well. The Center of Womens Leadership at Babson College This organization, on the other hand, has a dedication towards the accomplishment of assisting women through the different stages of their careers.According to their website, they are also after the advantages of in raising the talents and power of women in different organization. The center is about the different executive and educational programs that are aimed to support the different professional development of women being leaders and entrepreneurs. Furthermore, through extensive research, and faculty of experts, the organization claim that they are the best imbed designed to help women in their respective professional fields, as well as to help achieve their personal goals.The direct made it a point that their female students undergo this center. They have been recognized as the top college for girls. In addition, their MBA program Opportunities for Women was also recognized by Princeton Review. Their programs welcome women and men alike. But their spotlight lies on women in business as entrepreneurs and leaders. This is also a means of changing the face of role models to expand different points of view, as well as aspirations and expectations. Furthermore, they make use of educational events as a means of reaching out to its participants.This is through including successful women, who are entrepreneurs in different companies. Some of these companies are Palm and New Century Brewing Company, as well as Reebok, Aetna, Fidelity, Dell Inc. , and PricewaterhouseCoopers. The institute also has a commitment towards the women who felt the impact of the diversity of demographics and students in the campus. One of their programs, Womens Leadership Awards, is aimed to off er financial support to selected women students for them to experience an easier enrollment. Today, the institute also has a regular program that is open to the entire campus.A number of cl students attend panel events, and 535 at their recent annual conference for womens leadership. From the year 2000, the Center brought more than 250 women executives and entrepreneurs, who are the best in their respective fields, into the school campus. According to their website, they took this as a means of raising the aspirations of the women who attends these programs. It is all about providing different role models closer to their reach. It is also important for the attendees to get close with these role models, to know their lives and stories, as a form of inspiration.The Center also provides the Womens Leadership Program. This program is called to be co-curricular program as it provides the knowledge and skills in the different opportunities in developing, networking and mentoring opportuni ties for undergraduate and graduate female students. Their website also mentioned that the career of a woman is not always as good as many assume. Although it was found out that women take almost half of the managerial positions in the US, the problems with gender-based challenges are still high, and it hinders them from progressing further.They recognize the need to understand the different organizational and individual elements of these challenges to find solutions. Through a collaborative deliberation, they do not find the problem that difficult. This is for the empowerment of women in the different aspects in the competitive arena. Rutgers Institute for Womens Leadership This institute under the State University of New Jersey comprises of six units. Together with its members, the center is at the Douglass College campus. They conduct research, as well as develop and sponsor programs, and other initiative for public service.They are engaged in preparing women of difference ages, races and ethnic backgrounds, for them to play constructive and active roles in the public. The institute is dedicated to examine different issues about leadership and womens advancement in leadership. They also involve the decisions made in different arenas. This kind of interaction among the participants is a form of supporting(a) explorations, both scholarly and practical, of how institutions that are formed by race, gender, and ethnicity can be introduced to understanding the concept womens leadership.According to their website, New Jersey is one of the states ever to have elected a governor who is a woman. On the other hand, despite this fact, their overall record of women electing for public office is relatively low. The state is part of the bottom ten among all the states in relation to the women in its legislature. Their program Ready to Run is an opportunity for the female potential candidates to listen to the elected officials, as well as party officials and campaign cons ultants on how one should be able to position themselves in the appointed offices.This does not necessarily mean the political offices, but also in their respective organizations. The program is a one-day event. It began in 1998, a joint effort with the Center for American Women and Politics. Another program by the institution is called CLASP, which is a hands-on training for female students. It is a five-week internship with the organization called New Brunswick. They attend three days a week. It also includes a each week seminar, as well as $500 for the food and transportation expenses. Students will be able to complete 3 course credits upon completing the program.CLASP, jibe to their website, is a service-based learning program. It offers their female students for the first time hand experiences in an organization local to Central New Jersey. The internship includes activities that are focused on empowering the youth, eduction on art, and stripe of domestic violence. In addit ion, these activities are also for the promotion of public health and literacy. The students are taught how to address the concerns of the community in regards to their social, economic and political difference.With their weekly commitments, students are given the opportunity to confront issues, like social justice, immigration and poverty. This way, they are guided to reach the idea of undergoing social change. The Women in Leadership Across eon Another website used for this research listed some of the landmarks of history. They aimed to declare to the women of today of who their foremothers are. This is a mere hint of the female rulers who made a big difference in the progress of man. They began with saying that the Egyptians Queens are believed to have begun their reign 3000 BCE.The first of these women was named Ku-baba. She ruled over the Mesopotamian City-State during the 2500 BCE. It was not after the First World War that the women became part of the revolutionary government s in Hungary, Russia, Ukraine and Ireland. Nina Bang was the first female minister elected democratically in a parliamentary government. It was a slow development. According to the website, it was not close to the end of the 20th century that these female ministers ended becoming unusual. The first female President and Prime Minister is named Sirivamo Bandaranaike.It was in 1960 at Sri Lanka where the worlds first female elected Prime Minister. In 1974, a woman of Argentina named Isabel Peron became the worlds first female president. Today, only two countries remain to not have had a female representative in the government. These countries are Monaco and Saudi Arabia. According to their site, Vatican had a female Assistant Vice-Minister. Sweden, on the other hand, became the first country to have had more female than male minister. Last year, the Finish government comprised of women by 60%. Today, in the United Nations, there are 192 female members, with 2 external individual state s.In addition are the a couple of self declared independent states, and self ruling countries. Simultaneously, there are 19 female leaders. In countries of monarchies, Queens rule over 3 countries United Kingdom, Netherlands, and Denmark. The first is represented by Governor Generals who are also female. There are 6 female presidents across the globe as well. These countries are Philippines, Liberia, Ireland, India, Finland, Chile, and Argentina. Subsequently, there are 7 female Prime Ministers in countries Germany, Moldavia, New Zealand, Mozambique, Ukraine, Netherlands Antilles, and The Aland Islands ConclusionAfter all the institutions have been laid out, it is evident from their nature and programs that their pursuit is to raise the women higher from where she already is. They are training these women to target entrepreneurship, and well established positions in businesses. They are breeding the women to reach farther from where they are expected to stand. With the women of bro ad experiences as their role models and guides, they have cleared a path for them to take. Their goal is to go further, to not tour from raising their aspirations. They are given the opportunities to succeed, and the tools to guide them.The objective of this paper is to find what women and leadership today means, and these institutions helped establish a certain definition. It is all about empowering women, inception their eyes to the reality that women can raise themselves from stereotypes and biases. That, in itself, is leadership. There are unsung women who fought through history, and lead women and men alike in different scenarios. They mogul be overpowered by the achievements of others. But the idea is not to lift their own names. Women leaders are also inclined to raise their fellow women.

Analyse an Example of Propaganda Essay

The use of propaganda has been practiced since early historical fourth dimensions. This is a form of communication aimed at influencing the attitude and view near a given issue in the larger population. This form of communication is meant for some cause or position (Taylor 2006, pp57-78).The education that is given in propaganda is usually non impartial as it is used to influence a given audience and in so doing further a given agenda. The circumstances used in propaganda atomic number 18 presented in a selective manner usually omitting bits in order to encourage some certain synthesis. Propaganda usually contains loaded messages which atomic number 18 meant to begin mad response to the given information presented (Sommerville 2012, pp187-193). These being the characteristics of propaganda, the document testament evaluate a idiot box Russia without Putin produced in Russia during the 2012 election. The paper depart examine the divers(a) aspects in the film which makes i t qualify to be labeled as propaganda. The supporting material will be evaluated as well as textual analysis. watchword The release time of Russia Without Putin (2013) film was a calculated move-one day before the 2012 general election. Though in that location had been a long campaign period by which time such a video could soak up been released, the akin was non carried out until the last minute. Such is the craftiness that can be associated with propaganda material. To the auberge the video was released to, they were meant to see it as the savior card before they committed political suicide by electing anyone other than Putin. Such is meant to be the power of propaganda (Silverblatt & Zlobin 2004, pp314-323). The timing of the video is also a characteristic of a propaganda video in that it was released late into the campaigns and precisely one day before the election. This did not give the voters enough time to deeply analyze the video and see the misleading presentati on of facts. The the great unwashed were not in a position to judge whether what they were being given was rightful(a) or not. With the devastating effects that were presented in the video of what would happen if they did not elects Putin, then the people were bound to be influenced to hope the video and vote Putin. In most times, any information that is meant to submit the good of the people at heart should be presented in such a timely manner that there will be the full evaluation of the selfsame(prenominal) and countering of facts which may not be true. However, with the video, there was no chance or the time to counter the centre (Seidman 2008, pp177-184).In most times as highlighted in the introduction, propaganda material is meant to sway the peoples take in a given aspect. For this case, those rooting for Putin re-election would confine wanted to influence most if not all of the choose population. The best option for this group to do this successfully was consequently in form of a propaganda video (Reeves 2003, pp164-176). The Russia Without Putin (2013) video was released by Putins party channels and pro-Kremlin TV. The loyalty of the two groups is not hard to miss as they are known Putins campaign avenues. For the two groups to hold in released a video indicating what would happen to Russia if their preferred candidate was not elected is propaganda. They two pro-Putin groups were presenting their facts to the people without support of their source of their information or the truth in the same. Objective information should be delivered in such a manner that the reader or consumer is given accurate desktop with the analysis of the same being at hand. Missing the same is bound to be propaganda as the tidings will be subjective and often misleading. The same will be done with the intention to mislead. All the pro-Putin groups showed was the bad that would result if their candidate was not elected. They did not give the people the analysis of th eir subject therefore the use of propaganda in the video (Osahughnessy 2004, pp321-325).The channel of release of the video by the two Pro-Putin groups also makes the same qualify as propaganda. In most times, for news to reach most of the people, those who are in need of using a communication channel will utilize the most famous and the most effectual channel. In the case of Russia without Putin video, the channel of choice was YouTube. This is a social media site where the pro-Putin groups object lensed the larger audience the aim being to influence and sway the people into voting Putin back (Moore 2010, pp163-172). The groups knew that the release of the video on such a channel as you tube was bound to generate interest as it would reach numerous in the society especially the youth who are the majority group in consuming and using social media channels. For the video to have not certifiable as propaganda and to show its impartiality, the same should have been released throug h Russia news channels. The same would have enabled the concerned group, in this case the Russia society to see the authenticity and having the affiance of the people at heart. However, release of critical information on what Russia would turn into without Putin with the use of social media channel affects the credibility and makes the video qualify as propaganda (Marlin 2002, pp97-124).The gist in the video is segmented in such a way that there is a calendar month to month account of Putin-less Russia. The video creators do an awe-inspiring job with a specification of the doomsday scenario of how Russia apocalypse will take place after without Putin. The clever crafting of scenes is meant to invoke the memories of the Russians to the past days marked by suffering (Kamalipour 2004, pp238-312). The Russian people are being led or manipulated to turn over the calamities that will befall their nation. The specific scenes and accompanying propaganda are as follows present 2012- The first month of a Russia without Putin is depicted as being marred by the struggle for political power by the various groups that may have had an interest in the same like in the past. The dissolving of the state duma will take Russia back to the dark days when the same was not in place. The various groups in the society who have been struggling to get to power will finally have their way. The video is meant to corrupt the minds of the people as to what will happen with the state when political power in politics is not held by Putin. Such issues as the formation of 200 parties deep down a month are not factual. The same may be a feat that is hard to occur which can also be read as propaganda (Herpen 2014, pp178-187). With the likes of the regular army having been bitter rivals with the Russian, the same are shown to celebrate the fall of Putin where they declare the same as democracy. However, in real sense, such enemies will be celebrating the fall of Russia. The swear out sectio n part of the video is to persuade the people not to make such a mistake as eliminate Putin from political power.May 2012 tune is a big aspect in Russia. The same drives the economy. When such a critical channel is threatened, the people of Russia are bound to rally all the efforts in vieing for the same. Russia without Putin will see the same critical channel (business) face threats from the enemy. After two months without Putin in power, critical business such as oil, the banking sphere and the transport sector will be doomed. Such critical amenities will end up in the hands of Russia society enemies. The fact that the video has examples of the same and who happen to be Putins political enemies is no surp stick up. Propaganda dictates that one portray the best case as they would want their audience to believe. In this case, those who have had their voices raised in public in opposition to Putins rule such as Eveginia Shirikova, Aleksei Navalnyi and Boris Nemtsov are shown to take over the major businesses (Gillespie 2000, pp 127-137). The Russia people are thus being led to oppose such a move. The fact that the same are Putins competitors is meant to show how they cannot be entrusted with such public amenities as banks, transport and oil business. However, as is the case with propaganda, the facts are not supported with people such as Boris Nemtsov being depicted as growth a sudden interest in business whereas he has been renowned for politics rather than his business prowess. With the nuclear aspect being a life-and-death matter in the whole world the fact that Russias enemy in this case the USA will be put in ascendancy of such weapons is something some in the Russian population would not be ready to allow. Propaganda in this section is meant to rally the Russian people behind defend their amenities (Gessen 2013, pp98-112).September 2012 The economy is a central part of any state. Russia without Putin will see the country face downfall i n this section. The same should not be allowed to take place which is the message and call to the Russian people. The closure of huge companies such as Avto Vaz, the fall of the Russia stock exchange, the depreciation of the rubles against the dollar, highest rates of inflation, and unemployment are all economic problems that have plagued Russia in the past and left many suffering. This section of the video thus plays with the fear aspect in the society. The same would not want to go back to such times. Thus, the people are being reminded that failure to have Putin in power will result in their sterling(prenominal) fear coming to pass- suffering. Russia without Putin will see the society go back to the days when bread, an important commodity during hard times, becomes unavailable. The fact that this part of the video reminds the people of the past is a characteristic of propaganda relieving past failures in order to make the people think in the opposite direction (Freeze 2009, pp23 2-235). Going hungry is not something any society would want thus Putin should be allowed to stay in power to make sure that the same does not happen.November 2012 If Putin is not in power, by this time as shown in the video, Russia will have degenerated into a violent society with civilians being the causalities. The plight of the needy such as the pensioners will have no one to take care of. This part of the video also relies on rekindling past bad memories in order to make people believe what is on offer to be the best. This is a major characteristic of propaganda (Cunningham 2002, pp128-154).March 2013 This part of the video shows the degeneration of Russia just as it has been in the past with many regions wanting their independence from their mother country. Such a scene is reminiscent of the past times such as the end of the Second World War. Pro-Putin activists who do the video are aware of some of the emotional attachment the Russian people have with the motherl and. They thus make sure that this part of the video depicts the fall-out within the same as it has happened in the past. In order to avoid the same, the people are made to believe that voting Putin will prevent such a scenario from emerging (Cull et al. 2003, pp157-163).June 2013 Occupation of ones country by foreigners is an aspect that many nations condemn and do not entertain. This is what the society in Russia is made to believe will happen if they fail to retain Putin in power. In the pretense of peace keeping, Russia will be invaded by other nations such as china and Japan occupying the different parts of Russia, for example, Chita, Khabarovsk, Blagoveshensk and Irkutsk and Vladivostok. With their nations sovereignty at risk, the Russian society is bound to resist such a move by all means in this case the best option being to retain Putin in power (Chomsky & Barsamian 2001, pp178-183).August 2013 This section depicts the woes that will befall the society in this case gentleman suffering. Failure to elect Putin will lead to continued occupation and invasion of Russia by the outside world with a human crisis such as the wiping out of entire societies such as Cossack militia. This is a move the society is being urged by this section of the video to desist from (Brady 2010, pp156-162). declination 2013 This section of the video is meant to convince the Russian society that failure to elect Putin will lead to the continued triumph of Russian enemies such as Alex Navalny. The same will receive global accreditation with people such as Navalny being awarded the Nobel peace prize. Navalny is a renowned Putin critic and political opponent thus international celebration of the same will mean Russias failure (Baker & Glasser 2007, pp231).February 2014 International events such as the Olympics are a source of pride and prestige to the hosting nations. The fact that this section of the video depicts the upcoming winter games characterized b y violence with Russia as the designated host is bound to touch each and everyone in the Russia society. The people will fight to see that the same does not occur. As per the planned propaganda in the video, the only way they can do so is by retaining Putin in power. The chaos from the games will also affect the rest of the society in that such amenities as communication channels and electricity will be interrupted. This section thus urges the people to protect the pride of their nation in hosting a successful international event by retaining Putin in power (Arutunyan 2009, pp132).Conclusion There was a timely release of the Russia without Putin video to the masses specifically one day before the election. The content as presented in the video relied on the influencing power of propaganda material. The target audience in this case the Russian voters were bound to be moved by the graphic portrayal of the doom that would befall their mother-land without Putin. The same would tri gger an emotional cord within the voters in such a way that would enhance Putins re-election to power. Thus, the Russia without Putin video has all the characteristics of a propaganda material.ReferencesARUTUNYAN, A. (2009).The media in Russia. Maidenhead, England, Open University Press. http//public.eblib.com/choice/publicfullrecord.aspx?p=480619.BAKER, P., & GLASSER, S. (2007).Kremlin rising. Washington, D.C., Potomac Books.BRADY, A.-M. (2010).Marketing dictatorship propaganda and thought work in contemporary China. Lanham, Md, Rowman & Littlefield.CHOMSKY, N., & BARSAMIAN, D. (2001).Propaganda and the public mind conversations with Noam Chomsky. London, Pluto.CULL, N. J., CULBERT, D. H., & WELCH, D. (2003).Propaganda and mass persuasion a historical encyclopedia, 1500 to the present. Santa Barbara, Calif, ABC-CLIO.CUNNINGHAM, S. B. (2002).The idea of propaganda a reconstruction. Westport, Conn, Praeger.FREEZE, G. L. (2009).Russia a history. Oxford, Oxford University Press.GESSEN, M. (2013).The man without a face the unlikely rise of Vladimir Putin. London, Granta.GILLESPIE, D. C. (2000).Early Soviet cinema innovation, ideology and propaganda. London, Wallflower Press.HERPEN, M. H. V. (2014).Putins war a history of the rise of russias new imperialism. Lanham, Rowman & Littlefield.KAMALIPOUR, Y. R. (2004).War, media, and propaganda a global perspective. Lanham, MD u.a., Rowman & Littlefield.MARLIN, R. (2002).Propaganda and the ethics of persuasion. Peterborough, Ont, Broadview Press.MOORE, C. (2010).Propaganda prints. London, A & C Black Publishers.OSHAUGHNESSY, N. J. (2004).Politics and propaganda weapons of mass seduction. Ann Arbor, Manchester University Press.REEVES, N. (2003).The power of film propaganda story or reality?London, Continuum. http//public.eblib.com/choice/publicfullrecord.aspx?p=436842.Reveal. (2013).Russia Without Putin?. Online Video. 08 August. Available fromhttps//www.youtube.com/watch?v=hAqqJ-uQRZQ. Accessed 25 February 2015.SEIDMAN, S. A. (2008).Posters, propaganda, & persuasion in election campaigns around the world and through history. unseasoned York, P. Lang.SILVERBLATT, A., & ZLOBIN, N. (2004).International communications a media literacy approach. Armonk, N.Y., M.E. Sharpe.SOMERVILLE, K. (2012).Radio propaganda and the broadcasting of hatred historical development and definitions. Houndmills, Basingstoke, Hampshire, Palgrave Macmillan.TAYLOR, R. (2006).Film propaganda Soviet Russia and Nazi Germany. London, I.B. Tauris.Source document

A Fast Way to a Fast Food Essay

According to a recent survey, the UK is particularly fond of fast feed. Many people turn to fast food as it is quick, convenient, and relatively twopenny-halfpenny even though there atomic number 18 many concerns over public health and obesity. With a large number of fast food chain available, how do likes of McDonalds, Subway, and Pret. A merger maintain their market sh be at a time when people are cutting back on their spending? In the 10 largest UK cities, the number of fast-food outlets increased by 8,2 part, to 1.456 in 2009 (the highest growth occurred in London, Edinburgh, and Glasgow). Among the UKs biggest chains, Subway grew faster than others. The number of Subway restaurants increased by 25,9 share to 734 in 2009. In the same year, Dominos pizza (DPZ) increased its outlets by 19,8 percent to 260 and E A T increased its outlets by 17,8 percent to 86.The growth of these chains is considered as a success particularly when competing against other giant chains such as Mc Donalds, Burger King, KFC, and Wimpys. Although fast food chains provide quick and efficient service, their operation models are different. In the traditional model, like Mc Donalds, customers enter the restaurant, study the menu panels for a short period, and carrell in the shortest line (behind the many counters). When the customer reaches the front of the line, he or she places an order, pays at the register, and collects the food within few minutes. When, a customer requests a bad event, for example a burger with no tomatoes or extra bacon and cheese, the order is not available in the prestocked food area. The counterperson calls the order in to the production area.The item is then prepared to order as a priority. The waiting time is a bit longer in this case. Not all fast food chains in the UK follow the same customer service operational model. They have tried some innovative ideas to serve customers quicker and have more than options and flexibility. In Subway, sandwich is prepared right in front of the customer, where the customer can select what type of bread, size, and sandwich fillings. The sandwich is normally ready in a couple of minutes and passed to the customer as soon as the customer pays for the food. Dominoz Pizza offers home delivery for a entire range of its pizzas, which can be personalized as well, in less than 20 minutes, while it does not charge for the delivery.Pizza Hut offers an open kick about as part of its service, to reduce the workload on its staff and give its customers more options with less price. In Pret A Manger and EAT, a set of sandwiches, salads, and desserts are assembled each day and stocked in the front of the shop where the customers select and pay for their meals. The stock level is then replenished during the day in line with demand. The steer is to continually meet the high quality and freshness standards. If any of the product assembled that day have not sold by the time the store closes, they are given to local charities rather than being stored and sold the following day.

Penn Foster Exam 028004 Essay

Paragraph 1I understand that you are currently seeking to hire a receptionist at your ACT-1, Los Angeles location and I am highly interested. I know that the person for this position is responsible for receiving and greeting either visitors/clients, answering phone c whollys, taking and delivering messages and sorting and handing out mail. I am more than capable of doing all of that. Ever since I was a child, I was acknowledge for the effort I put into every piece of work. Growing up, I knew that I wanted to end up in a place where my impregnable work is appreciated. While researching your company, I instantly knew this was the place for me. I am confident, hard working and reliable. I am positive that I meet all requirements and I know, I could make a valuable contribution to your company. Paragraph 2My boss, Mrs. George, has a position available for an assistant here at autonomic nervous system Inc. and I believe this would be an excellent job opportunity for you. You are every thing that Mrs. George is looking for in an assistant.Youre excellent at multi-tasking, an independent worker, extremely nonionic and not to forget, your great written and verbal communication skills. You wont have to work weekends, this is a well paid position.You will no long-acting have to work double or have to worry about making ends meet. I really think you should apply for this position. I understand that you tangle witht have this type of experience but it give it some thought, cousin. The ad for this position will be put up soon on the company web site. If you are interested, give me a call so I can put in a good word for you.

Nagel’s Negative Good vs Negative Evil

?Chapter 9 short writing assignmentShannon Prendergast Nagel explains negative estimable. as the absence of something no-count and he describes a negative malefic as the absence of something good. He is comparing these as they apply to expiry in this chapter. Assuming that death without anything is each good or bad to the person who dies. . He describes death as being either a negative evil or negative good. It canister be described as a negative good because it can lack something bad.If someone is dying from a painful disease there death lead result in the lack of the bad pain they were feeling. It can also be described as a negative evil because they will miss out on the great experiences of life (sun shining, flowers blooming, laughing. ) But for these to be true we must think we dont exist after death. If we cogitate otherwise it could be these things dont change for us. If you were a bad person you may continue to suffer, or maybe the sun and flowers are more beautiful after death if you were a good person.An example of a negative good in my life is the death of my brother-in-law. He suffered from depression (unknown to family) He was in a dark place and felt much turmoil and pain within. He committed suicide and this could be considered a negative good for him because his pain was ended. It can also be considered to be a negative evil because he will never see his childrens smile, hear there laughter or watch them grow. He was young and there was much life to live.I hope that there is existence after death and that citizenry are at peace with there pain after death and can watch over there loved ones. Another example in life of a negative good is I had to leave a job I loved, but it happened to open the door for me to go back and finishing my degree. The losing of the job was in turn not a bad thing because it produced something that otherwise would not have happened. There is also a negative evil in this situation and that is that I was unabl e to sign up for the class I wanted to take.It was not necessarily bad it just lacked a something good. In wrapping up the difference between negative good and negative evil, I would like to believe that every negative has a positive and when a bad happens to us it is because a good is on its way. As far as death goes I believe we go on to a wonderful, place. whether it be as ourselves or not. After all did we ever not exist, or do we live forever just changing forms. Maybe are cells prepare into different thing and everyone lives forever somehow.

Can Prejudice Ever Be Eliminated Essay

Can mischief ever be eliminated? What exactly is prejudice? Contrary to popular belief, prejudice is not the alike(p) as discrimination, even though both terms are usually tossed into the fray together. Prejudice refers to the prejudgment where people make assumptions or decisions even onwards being aware of the relevant facts. On the other hand, discrimination refers to the treatment or distinction in favour or against a particular person, grouping or class. That being said, prejudice would certainly be overmuch more widespread in societies all over the world as compared to discrimination.After all, prejudice weed manifest in a society in various different ports, much(prenominal) as racism, Lesbian Gay Bisexual Trans sexual practice (LGBT) violence, hate crimes and gender preconception just to name a few. In Singapore, we are fortunate to not hold up to witness heinous crimes based on peoples prejudice against others with the organisitions tough stance against such acts. This and other examples may just provide the slim chance of which the abolishment of prejudice in society may become a creation, as further discussions would attempt to show that prejudice may possibly be eradicated.Firstly, prejudice is actually not part of homophile nature, which is contrary to popular belief. A German social psychologist, Hofstatter, had suggested in 1954 that prejudice against members of other groups represents a normal phenomenon of human social life and that no integrity is free from this attitude. This would be an extreme conclusion as the absence of prejudice among young children show that prejudice is not innate, but learned. Children are brought into the world without bias and thus learn from those with close relations to them, learning their parents ethnic attitudes and even from the media.For example, the idea of white superiority and racism may have been implied in the American comedy Friends, where the entire cast are white people. Secondly, genui ne to the Herd Mentality, societal pressures cause individuals to succumb other peoples prejudices. Media and other people in our lives shape the way we think. In order to conform to society and thus fit in, individuals would begin to formulate privateized opinions based on the information obtained from social circles, family and of course, the media.Should these factors be subject to change, it would be possible to alter the mindset of the individual with respect to his or her prejudices. Thirdly, the lack of personal interaction with the group in question would undoubtledly lead to prejudgements. For example, the Israel and Palestinian hostilities are dischargeled by the underlying prejudices among Israelis against Muslims and Palestinians against Jews. The closed border between Israel and Palestine just adds fuel to the fire, as the younger generations grow up with the predetermined mindset that people across the border were savage monsters, even if that was not the case.If pe ople actually sat down around a table and got to know each other before they had the chance to judge each other, indeed there would be much less prejudice in the world today. When it comes to actually attempting to abolish prejudice thinking, there are certain aspects worth considering, namely the society, the individual, the political sympathies and the family. One way in which prejudice can be eliminated is through the education of young minds in schools. As previously mentioned, young children are not prejudiced against anyone and would thereafter pick up such prejudices from society.By teaching these children be open to multiple points of view and not be biased against certain people and viewpoints, we would then be able to prevent prejudicial thinking. This was demonstrated by Jane Elliot and her books A Class Divided as well as the documentary The Eye Of The assault illustrates her famous brown-eyed/blue-eyed exercise. When utilised properly, education would have a powerful effect on young children. Another way in which prejudice can be eliminated would be through the family.Traditionally, individuals would spend the most amount of epoch with their parents. In these changing times, however, more and more parents are unable to spend time with their children and teach them the right moral determine due to long working hours and school hours. Recently, the State Of The Family Report for 2011 found that the average number of hours that parents spend with their children was 29 hours per week. With less time to spend with their children, how would parents cultivate moral values and in their children?Furthermore, the conservative nature of Singapore households prevents seemingly sensitive topics from being brought up. Topics such as the LGBT community and feminism are seldom brought up, due to the reluctance of parents to fully explain the situation to their children. All these factors limit the eccentric of parents when it comes to the teaching of moral values and mindsts. After all, not everything in life can be taught in a classroom. The government can also play a vital role in ensuring the abolishment of prejudice in society.The Singaporean government is playing a vital role in ensuring racial stability in Singapore. By ensuring that racist and insensitive comments are dealt with appropriately, it sends a message to the younger generation that being prejudiced is against the countrys morals and values. Furthermore, policies implemented by the government can help the financially troubled and close the income gap. This is just one of the ways that the government can step in to reduce prejudice from an economic science point of view. Lastly, the thinking of the individual plays a very important part in the abolishment of prejudice.Individuals need to filter out the material that they encounter such that there are able to identify the right from the wrong. One good way of doing this would be through religion. Religion is able to pr ovide a so-called moral compass where religion will point the individual in the right direction, away from the prejudiced thoughts. Of course, as much as religion would be able to provide a moral foundation for the individual, it would also be a mistake to delve into the depths of extreme forms of religion, where words are twisted from their true meaning and the whole point of using religion as a moral guideline backfires.Prejudice may or may not be eliminated from the face of the Earth, we cannot tell presently. As prejudiced as the world may be as of now, with gay marriage legalisation being strongly protested and ghostly conflicts all over the world today, it is very difficult to believe that prejudice can be eliminated in our lifetime. However, as previously mentioned, should we take a bodied approach in teaching the younger generation to live without prejudice, then the elimination of prejudiced thinking may just become a reality in the future.

Behavioral And Social Learning Approaches Personality Assessment

Personality tummy be defined as a hypothetical concept that constitute those relatively stable and enduring aspects of an individual which distinguishes them from other large number making them unique, but which at the same time permit a comparison between individual. in that respect argon various approaches that conceptualize character. These are the psychoanalytic perspective, the trait speculation, deportmentist ( education) guess, humanistic theories cognitive and biological approaches. This paper however exit explore the behavioural and loving learning theory approaches to personality.The focus will be in comparing and contrasting them and relating them to a personal personality disorder. The social learning theory is an approach that argues that we learn through imitation, frameworking, and observation of other people behavior. If we observe a good behavior from other people, we are likely to execute well but if we observe bad behavior from them we be hurt badly. Alb ert Bandura is considered a major proponent of this theory. This approach too considers the environmental factors claiming they reenforce modeling.An individual can be beef up directly by a model for example a student can set like other to fit in their group. A third person can also reinforce modeling. for example a teacher whitethorn praise a original student making the others to model him. It is also possible to imitate the behavior itself. For example a student may play football during his leisure time influencing another to model the behavior. Social learning theory argues that reinforcement and punishment are necessary in learning. They fascinate the level at which a person demonstrates a learnt behavior. They argue that honorable judgment concerning the right or wrong is modeled.Bandura outlined from major condition for modeling to occur pay attention, remembering, ability to replicate, and motivation. Modeling leads to acquisition of new behavior, affects the frequenc y of embarking a learner behavior, encourages a forbidden behavior and increases the frequency of a similar behavior. They emphasize of self regulation in personality development. For example place make goals, self observation, self judgment and self reaction (Ormrod, J. E1999) The behavioral approach in personality assessment argues that personality can be acquired through observation.It put the environment accountable to personality divergency among people. It assumes that we can understand other people by observing how they behave. It also argues that a response to certain stimuli molds behavior. Learning can occur though conditioning in both human and non human animals. It also assumes that all human are equal at birth. We are born a tabula rasa empty lacerate as we grow, the environmental factors molds our personality. Proponents of this approach include Skinners (1957) operant condition theory, Pavlov (1936) conditioning theory and Watson (1958). (Axialis Team 2008)Both the social learning and behavioral theories emphasize on observation learning to personality acquisition. They consider environmental factors that influence our personality. They also consider reinforcement and punishment an important factor in learning. However, social learning theory argues that learning is possible without necessarily changing the behavior. This contrast the behavioral approach that argues that learning must be represented by a permanent change in behavior. Social learning assumes people can learn through observation alone and which might not affect their performance thus may not or may impact behavior change.This contrasts the behavioral approach which assumes learning must impact a permanent change in behavior as well conditioning necessity in learning. Modeling, imitation and observation cannot be assumed in behavioral acquisition. Environmental factors too are precise important in personality assessment. These two approaches consider this. They both make a step to formulate broader personality to include the animals. On the other hand, we cannot assume the thought processes, unobservable activities, biological and genetic factors in personality assessment and which they assume.Conditioning approach can be useful in explaining how we develop a use how we model it, who influence us towards the utilisation and how we can stop the habit. In my early stages of life, I utilise to like toys very much. My conjure would make sure that they bought me. Initially, my elder brother utilise to like them too. My parents would cloud him every time he performed better in school. He would spend time with them on his bare(a) time. He motivated my love for toys. When I started going to school, my parents adopted a similar strategy in buying me toys.It was not after I destroyed one like before, but after I performed better in school. I remember I had a hard time to adapt to this. previously I mishandled them after all they would buy me if damaged . This time round, it was based on performance. I wasnt a good performer but I had to work hard to get some new toys. If I didnt perform well, the punishment was no toy. As time went by, my performance deteriorated. My parents withdrew their reinforcement. At the immense run, there were no more new toys. The old ones were not pleasant at all. I hate them. My performance currently is better but I hate toys.In the behavioral view, I observed the habit from my brother and learnt it, the environmental factors, my parent, influenced me to possess the habit of destroying them in order to be bought some new. I was reinforced to work harder to get new toys. The negative stimulus, the punishment, was not to be bought new toys. The aversive stimulus was my parents withdrawal of new toys when my performance decreased. I later stopped liking toys a moderate of the negative reinforcement. In the social learning view, I learnt the habit from observing my brother he used his free time well. My brother was my role model.I paid attention to his habit, I rehearsed and was able to replicate the instruction he handled and treated the toys. However, my parent motivated me by realizing my habit and therefore bought me some more toys. I did not permanently adapt the behavior implying that learning does not necessarily change behavior. Social learning approach best describes my personality I was able to observe, pay attention, rehearse and replicate my brothers behavior thus influencing my personality. I was able to regulate myself in settling my goals, observe and make my own judgment and choose my reaction from my parents move towards my habit.These theories explore the complexity of human nature. Whichever holding they take as long as it explain personality assessment, is worth credential. However, if these approaches are merged they would have a better explanation to personality assessment. References Ormrod, J. E. (1999). Human learning. Social learning theory Upper bear d own River, NJ Prentice-Hall. Retrieved on Friday, October 31, 2008 from http//teachnet. edb. utexas. edu/lynda_abbott/Social. html Axialis team (2008) Psychologist World. Behavioral approach. Retrieved on Friday, October 31, 2008 from http//www. psychologistworld. com/issues/behavioralapproach. php

Assignment 3 Essay

In the rapidly evolving global commercializeplace in which outsourcing is ubiquitous, placements need to be vigilant in their counsel of risk. Enterprise try Management (ERM) is a growing paradigm in which business leaders seek to effectively identify, mitigate, and manage risks across entirely aspects of the business as a whole. The ERM model classifies business risk into seven distinct, but inter-related categories 1) strategic market risks, 2) operating risks, 3) finance risks, 4) human capital risks, 5) In governance Technology (IT) risks, 6) legal risks, and 7) reputation risks.(Beasley, Bradford, and Pagach, 2004) A proposed outsourcing of some(prenominal) business process needs to c befully valuate how the proposed change may create, increase, or reduce risks in each of these business argonas. This paper will examine a proposed change from a legacy payroll system to an outsourced solution and evaluate the costs, benefits, and risks of the proposed change. Additionally , it will suggest how to effectively manage such a transition. be AND BENEFITS When considering the costs versus benefits of a business decision, both costs and benefits can be categorized as each direct or indirect. moderate costs refers to those activities that require a quantifiable and foreseeable outlay of the arrangements assets. Indirect costs, however, refer to potential costs that may arise. Direct benefits refers to those activities that either increase gross or reduce cost. As with direct costs, direct benefits can be easily quantified. Likewise, indirect benefits are more(prenominal) difficult to foresee and quantify. Following is a cost-benefits analysis matrix representative of the proposed payroll outsourcing project. Direct IndirectBenefits Revenue Enhancements Cost Reductions Reduction in man-hours Increased efficiency Avoidance of noncompliance fines and penalties cost Implementation costs V kiboshor fees Service agreement fees Disruption to payroll activity du ring transition try RISK MAMAGEMENT Using the ERM model as a guide, we can identify risks associated with the proposed transition across treble business areas. Outsourcing the organization payroll functions has the potential to expose it to finance, human capital, and legal risks.A single marketer mistake, such as miscalculation of tax deductions has the potential for an exponentially negative effect on the organizations bottom line, the morale, and potential loss of, the employee workforce, and legal compliance with local, state and federal regulations. Tim Stuhldreher stresses that extreme guard must be given when choosing a payroll vendor. (Stuhldreher, 2012) Not only should potential vendors be exhaustively researched and vetted, a continuous process evaluation should be put into force to identify, limit, and guard against un mean risk. bedevil MANAGEMENTThere are many tools which project managers have at their disposal to ensure that a project stays on schedule, inwardly budget, and within scope as well as produces intended outcomes. Common among these circumspection tools are the Gantt map, the performance evaluation and review technique (or PERT), and the critical path regularity (or CPM). Each of these computer programing and management techniques has a unique focus as well as certain limitations. A Gantt chart is a horizontal bar chart which identifies the tasks which are to be completed within the project and provides a timeline for their completion.A Gantt chart for the proposed payroll outsourcing project would have as it individual tasks formation of a vendor selection committee, selection of a payroll vendor, development of a data exaltation protocol, system testing, and personnel training, and establishing a go live date. These individual milestones provide the parameters of the projects scope, and the Gantt chart develops a schedule for completion of these milestones. One significant advantage of a Gantt chart is its simplicity.By p roviding a graphical representation of the tasks and timelines, management can easily understand, and gauge, the scheduling and completion rate of the project. A Gantt chart, however, is exceptional in that its primary focus is the projects scheduling, and it is inflexible to developing changes that may evolve during the project. Also, eon it does identify the tasks that are milestones within the project, it does not illustrate any interdependencies among those tasks. The PERT technique attempts to deal with the uncertainties to which Gantt charts are inflexible, and allowing for uncertainty is the major advantage of PERT.(Davis, 1966) PERT also identifies dependencies among project tasks, thus provide for a more efficient estimation of project completion time. PERT relies on multiple estimates to factor in scheduling variations due to uncertainty. In doing so, the thing that makes it advantageous over Gantt charts also is the cause for its disadvantage. PERT charts are importantl y more complex than Gantt charts so managers may have difficulty interpreting and understanding them in the scope of the entire project.The critical path method (CPM) also illustrates dependencies within project activities, but CPM seeks to identify the deduction of the activities and their inter-relatedness. CPM seeks to compress completion time and mitigate risks inherent in the relation of tasks to each other. In summation to the advantage of showing dependencies, CPM more clearly illustrates the impacts of scheduling revisions. As with PERT, though, the added level of detail also presents disadvantages. The large the project, and the more tasks, the more convoluted CPM becomes with dependency paths.CPM is also a bit myopic it has a condition focus on the dependency paths within the project, and it does not address resource allocation. The aforementioned project management tools all are useful for managing the scheduling and duration of a project. Project managers must also evaluate whether the project is delivering the intended outcome. Such evaluation should not only occur at the terminal end of a project, it should be a continued process throughout the life of the project. (Zofi, 2012) Additionally, employee morale and perception needs to be taken into consideration when implementing a change.This is especially true when it comes to outsourcing business functions. Elmuti, Grunewald, and Abebe observed that, consequent to outsourcing strategies, employees topic lower levels of job satisfaction, lower levels of organizational commitment, and higher intentions to quit. (Elmuti, Grunewald, and Abebe, 2010) It is human, and organizational, nature to resist and be skeptical of change, in particular when a major business function that had previous been done in-house is outsourced. A proactive project management plan will anticipate and address employee resistance.Organizations considering an outsourcing strategy would be well served to openly and active ly fade with their employees the reasons for, and impact of the potential change while welcoming and encouraging questions and feedback from them. The more the employee base can be involved in affecting, and buy into change, the less their resistance may be. References Beasley, Mark, Bradford, Marianne, and Pagach, Don Outsourcing? At Your Own Risk Strategic Finance (July 2004), pp. 23-29 Davis, P. M.From Scientific Management to Pert-An Evolution Nebraska Journal of Economics and Business (1966), pp. 34-45 Elmuti, Dean, Grunewald, Julian, and Abebe, Dereje Consequences of Outsourcing Strategies on Employee Quality of Work Life, Attitudes, and Performance Journal of Business Strategies vol. 27, no. 2 (2010), pp. 178-203 Stuhldreher, Tim Payroll complexity leads to outsourcing primeval Penn Business Journal (June 22, 2012), pp. 17-18 Zofi, Yael Getting Deliverables Out the Door Industrial Engineer (July 2012), pp. 35-40

Principles of Marketing Essay

(Distance Learning)SemesterCourse attractorOffice fixtureTelephoneE-mailConsultation Hours February 2014 Normaziah Che Musa FBIT, UNITAR International University, Level 12, Wing A, Tierra Crest, Jalan SS3/6, Kelana Jaya, 47301 Petaling Jaya, Selangor DE. 03- 7627 7265 normaziahunitar.my Wednesday 9.00 am 11.00 am & 3.00 pm 5.00 pmor By AppointmentCourse SynopsisThis seam is designed to introduce students to selling principles and practices. Emphasis will be placed on merchandise in the context of the firm and society. The course content includes a study of the relationship between selling and society, nature and functions of foodstuffing, marketing management processes, marketing tools, the markets, and the consumers.Course ObjectivesThe main goal of the course is to provide an overview of the basic principles underlying modern marketing possible action and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing d ecisions, and the wide range of factors (and interactions of those factors) that contract to be considered in the design of a marketing program. Students should come away with this course with an understanding ofthe marketing system and its role in spite of appearance the Malaysian economy and within an individual firm by poring over how products and services are planned, priced, promoted, and distributed in order to satisfy consumers wants.Learning OutcomesUpon completion of the course, students should be able to set and apply knowledge of the key marketing concepts. explain how marketing decisions are influenced by environment, tr give the sacks and developments. plow the factors influencing consumer behavior. discuss the ways in which product, pricing, place (distribution), and promotion affect marketing . write a simple marketing plan.Required MaterialsKotler, P. & Armstrong, G. (2012), Principles of market, 14th Edition, Pearson.Optional/Additional MaterialsNor Khalida h Abu and Yusniza Kamarulzaman (2013). Oxford Revision Series Principles of merchandise, (2nd ed), Oxford University Press, Shah Alam.Lamb, C.W., Hair, J.F. & McDaniel, C. (2012). Essentials of Marketing, 7th ed., South-Western CENGAGAE Learning, USA.Course AssessmentCoursework (Assignments/ host Project)40%ForumsFinal enquiry10%50%Total100%Course Requirements & Policies attendingAttendance will be taken. Students are expected to turn up to pattern on time as to avoid disturbances and being late for participating in the class discussions. Attendance policy will be based on policies stated in the universitys Academic Regulation.Class ParticipationStudents are promote to participate as much of the learning will come from discussion during class. It is expected that you switch take out your hand phone SMSing is totally prohibited During class, you may be required to join as participants in marketing look projects. Please dress decently and appropriately (according to universitys dress codes) when attending classes. multitude projects & AssignmentsThere will be theme projects and identifications. For group project, worktogether with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you interpret any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date.For any type written assignments given, the format of the paper should be as follows A cover page with your details Name, Student ID and Sections ( as registered in CMS) Font Time new(a) Roman , size 12 with 1.5 spacing Include a reference page for every assignment that you submitted.ForumsStudents are required to part icipate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion.Accessing/ Checking UNIEC VirtualIt is utmost authoritative for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE.Examination FormatFinal examination will be a three hours-examination. The exam will prize your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems.hebdomad casesCoveredOverview1234 egress 1MarketingManagingProfitable guestRelationshipTopic 2 TheMarketingEnvironmentand theMarketingInformationTopic 3ConsumerMarkets andConsumerbuyerBehaviorTopics/ActivitiesRemarks/DeadlinesIntroduction.Class activities Getting to know. Overview of course plan.Marketing Managing Profitable CustomerRelationship Definitions of marketing canonical conce pts of marketing Evolutions of marketing Relationship marketing Marketing strategy and the marketing mix Marketing Challenges in the future postulate Kotler Chapter 1 Harley-Davidson case. Chapter trailer p158.Class activities handle learning materials Topic 1 Discuss Harley Davidson exercise.The Marketing Environment and MarketingInformation Companys Microenvironments Companys Macroenvironments Marketing research processReadForum 1 Kotler Chapter 3 & 4 really Marketing 4.2 Tracking consumers on the Web Smart targeting or a little creepy. p 151Class activities Discuss reading materials Topic 2 Discuss Prius Leading a Wave of Hybrids caseConsumer Markets and Business Market Consumer get Behavior Consumer Decision-making change Factors Affecting Consumer Buying Behavior The Organizational Market The Organizational Buying Process Factors Affecting Organizational Buying BehaviorRead Kotler Chapter 5 & 6 Real Marketing 5.2 Lexus Delighting Customers by and bythe Sale to Keep Them Coming Back, p 180. Real Marketing 6.2 International Marketing readinessWhen in Rome, Do as the Romans Do, p 203.Class activities5Topic 4Creating appreciate ToTargetCustomersDiscuss reading materials Topic 3Discuss Arabic Blackberry Adapting to the language ofthe marketCreating Value To Target Customers Market Segmentation Bases Market Targeting Differentiation and PositioningRead Kotler Chapter 7 Real Marketing 7.2 Dunkin Donuts Positioning for the Average Joe p 235.Class activities Discuss reading materials Topic 4 reaping Levels & classifications of product New product development crossroad spirit cycle stages Product & service decisions attend marketing6Topic 5Product & runRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing Strategy, p 214. Chapter preview New Product Development, p 280.IndustryLinkages occupy conferenceAssignment1Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a sucker flavor case, p 278. Product Levels & classif ications of product New product development Product life cycle stages Product & service decisions Service marketing7Topic 5Product &ServicesRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing Strategy, p 214. Chapter preview New Product Development, p 280.Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a brand flavor case, p 278.89MID SEMESTER BREAKTopic 6 determinePricing Objective of Pricing Factors influencing price Pricing strategies and tacticsForum 2Special pricing issuesRead Kotler Chapter 10 & 11 Real Marketing 10.0 Ryanair Pricing low and Proud of it, p 318. Real Marketing 10.2 Pricing high and Proud of it, p 325. Real marketing 11.1 Pricing Dishonesty?, p 34210Topic 7PlaceClass activities Discuss reading materials Topic 6 Exercise damagePlace Marketing channel The importance of intermediaries Functions and activities of marketing channel member Channel Design Decisions Marketing Logistics and Supply Chain Management The role of wholesaling Different types of wholesaler The role of retailing Different types of retail operationsForum 3Read Kotler Chapter 12 & 13 Chapter preview Marketing Channels, p 360. Real Marketing 12.1 Netflix Disintermediator ordisimtermediated? p 3721112Topic 8 advancementTopic 8PromotionClass activities Discuss reading materials Topic 7 Discuss Zara The Technology gargantuan of the fashionworld, p 390.Promotion Promotion Mix Advertising, Public Relations, Personal Selling, SalesPromotion, forthwith & Online Marketing Integrated Marketing dialogues Marketing Communication Process Shaping the Overall Promotion MixRead Kotler Chapter 14 17 Real Marketing 15.2 The Super bowl the Mother of entirely Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of Like-Minded People, p 538.Class activities Discuss reading materials Topic 8Promotion Promotion MixPresentationof GroupAdvertising, Public Relations, Personal Selling, SalesPromoti on, Direct & Online MarketingIntegrated Marketing CommunicationsMarketing Communication ProcessShaping the Overall Promotion MixAssignment2Read Kotler Chapter 14 17 Real Marketing 15.2 The Super bowl the Mother of All Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of Like-Minded People, p 538.Class activities Discuss reading materials Topic 8 international Marketing Global Market Entry Strategies13Topic 9GlobalMarketing14RevisionSelf study15RevisionSelf study16Read Kotler Chapter 19 Real Marketing 19.1 Oreos and milk, Chinese Style, p 594 Real Marketing 19.2 consume your language, p 597FINAL EXAMINATION WEEKNote Course leader has the right to gain amendments to the course plan as deemed necessary.