Branding Guidelines Lloyd's

Tools to help oneself you use our corporate identity Effectively mail guidelines These guidelines be 100% practical. If you read them carefully, then apply them consistently, all the materials you stick will re?ect and reinforce the distinctive means of Lloyds . . . Constant originality Before we get down to business, lets just brie?y remind ourselves why those dickens words encapsulate what makes Lloyds different: Constant - evokes our dour history and sense of tradition; our good faith and credential; and our worldwide reputation for honouring our word. Originality - refers to our creativity in coming up with innovative solutions for risks; our willingness to do things differently; and the adaptability which has enabled Lloyds to survive and turn for over 300 years. We hope youll ?nd everything you need to help you achieve your communication aims in the following pages. But if you do have any queries or concerns, please dont hesitate to contact Lloyds Marketing team. Contact us: marketing@lloyds.com What are these guidelines for? The key elements Example collateral 01 The Lloyds brand mark 1.0 Overview 1.1 The components 1.2 Bleed version 1.3 Primary position 1.4 beat and small versions 1.5 Minimum clear space 1.6 Sizing and positioning 02 The fortify of Lloyds 2.0 Overview 2.

1 Role 2.2 Positive and negative versions 2.3 color in versions 2.4 Standard, small or basic 2.5 Explanatory copy versions 2.6 Sizing and positioning 03 Colour 3.0 Overview 3.1 Black and white 3.2 Colour palette 3.3 Colour specifications 3.4 color on black backgrounds 3.5 Colours on white backgrounds 3.6 Coloured backgrounds 3.7 Colours for graphs 04 Typography 4.0 Overview 4.1 newspaper headline baptismal font: Sansa Lloyds 4.2 Primary typeface: Vectora 4.3 Office use typeface: Arial 4.4 Editorial typeface: Caslon 05 Imagery 5.0 Overview 5.1 Principles 5.2 Portraits 5.3 Groups of people 5.4 Events 5.5 Risk verify 5.6 The Lloyds building... If you want to get a full essay, pose it on our website: Ordercustompaper.com

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