Strategic Marketing Management Approach

Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 24 (2011) 387400 seventh International Strategic Management Conference A Strategic merchandising Management Approach Of The Relationship Between Companies On B2B scope In Romania And Their Suppliers C escu tefan Claudiu* The Academy of Economic Studies, 13-15 Mihai Eminescu Str.,District 1,Bucharest,010511, Romania Abstract The primary(prenominal) objective of this paper is to identify a conceptual role model to integrate the strategic trade management instruments in the kinship amidst the organization on the B2B market in Romania and its suppliers. In order to be able to see the way in which the conceptual model of integration of strategic marketing in the relationship with suppliers can be applied by Rumanian companies on B2B field, a quantitative research has been undertaken, having as briny objectives to identify which are the main criteria used by organizations in segmenting, targeting and positioning their suppliers and also to identify what type of relationship exists between companies in the B2B field in Romania and their main suppliers.

The whole marketing theory resides on the idea of customer and market orientation, and jump from this the concept organizations are as successful as such(prenominal) as they adapt their reactions to the evolutions and changes in the marketing environment. As a consequence to this the marketing theory developed by placing in the centre of its scientific methodology and instruments the market and the relationship of the smart set with its customers. Our research, has led us to the conclusion that, especially on B2B markets, organizations concentrate their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies come forth as buyers and also as clients for the suppliers of goods, financial resources and of work force. The guileless model that describes the relationship of... If you want to get a plentiful essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!