Unit 3
Strategic Marketing Report
virginal use ups Table of Contents
Terms of Reference....................................................................... 2
1 Methodology............................................................................. 2
The Importance of Marketing..................................................... 2
3 Introduction to Virgin Trains................................................ 2
3.1 The Train........................................................................................................... 2
3.2 Virgin Trains..................................................................................................... 2
3.3 Situation Analysis............................................................................................ 2
4 Market Research Plan............................................................ 2
5 Market Research..................................................................... 2
5.1 alternate Research....................................................................................... 2
5.1.1 product line Mission.......................................................................................... 2
5.2 The Charter....................................................................................................... 2
5.3 Questionnaire................................................................................................... 2
6 Internal Analysis..................................................................... 2
6.1 Marketing Objective......................................................................................... 2
6.2 Product life cycle.............................................................................................. 2
6.3 Financial Capabilities..................................................................................... 2
6.4 skilful Competence................................................................................... 2
6.5 Personnel.......................................................................................................... 2
6.6 Customer Relationships.................................................................................. 2
6.7 Competition...................................................................................................... 2
7 External Analysis.................................................................... 2
7.1 SLEPT Analysis............................................................................................... 2
8 SWOT Analysis........................................................................... 2
9 Formulating a Market Strategy........................................... 2
Ansoffs Matrix.......................................................................................................... 2
9.2 Porters matched forces and generic strategies..................................... 2
9.3 Boston Matrix................................................................................................... 2
10 Assembling the Marketing Mix............................................... 2
10.1 Product..... 2
10.2 Price..... 2
10.2.1 Internal......................................................................................................... 2
10.2.2 External.......................................................................................
................. 2
10.3 Place..... 2
10.4 Promotion..... 2
11 Contingency Planning............................................................. 2
12 Conclusion................................................................................ 2
13 advocate Point Presentation Slide Print Out........................ 2
14 Questionnaire.................................................................... Back
15 Leaflet of Secondary Research and Primary ResultsBack
Terms of Reference
To: Mr Earnshaw
From: Daniel James Rose
Subject: Unit 1 backing at work
Date: July 2002
Synopsis: I am a 6th manakin student studying Double AVCE Business Studies at Holywell postgraduate school. For my unit 3 coursework I have to do a Marketing report, Ive chosen to do the report upon the Virgin Train service. 1 Methodology
1. Find out as much as possible about marketing theories and principles from books in the library and the Internet.
2. snap the service Virgin Trains offers.
3. Carry out secondary research, flavor at Virgin Trains and primary field research.
4. Analyse all the data collected to produce a SWOT & antiophthalmic factor; SLEPT analysis.
5. Look at the different marketing strategies and choose...
I think this is in reality nice
Do you have any more information
Regarding the above??
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment