Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICES EASYJET REPORT Student Name: cry Hui Matriculation Number: 200411997 Module Number: MGTMM20 Word take care: 3407 words CONTENT INTRODUCTION         3 OVERVIEW OF EASYJET         3 MISSION STATEMENT         3 MAJOR STAKEHOLDER GROUPS         3 INTERNAL epitome         5 STRENGTHS & antiophthalmic constituent; WEAKNESSES (S.W.O.T digest)         5 Strengths         5 Weaknesses         5 VALUE CHAIN ANALYSIS         6 RESOURCES & adenine; CORE COMPETENCE         6 Resources         6 Core competency         7 EXTERNAL ANALYSIS         8 OPPORTUNITIES & adenine; THREATS (S.W.O.

T ANALYSIS)         8 Opportunities         8 Threats         8 FIVE FORCES ANALYSIS OF COMPETITIVE ENVIRONMENT         8 Potential Entrants         8 The bargain agent of buyers         9 The bargaining personnel of suppliers         9 The threat of substitutes         9 Industry competitors         9 STRATEGY         11 GENERIC STRATEGY         11 PRODUCT & MARKET ANALYSIS         11 Product psychoanalysis         11 The Boston Consulting Group (BCG) emergence sh be matrix         12 Growth Strategies - essential/ Acquisition / Diversification         12 STRATEGY murder         14 MATCHING STRATEGY WITH RESOURCES         14 MANAGING CHANGE         14 EVALUATION         15 CONCLUSION         17 BIBLIOGRAPHY         18 APPENDICES         20 INTRODUCTION Overview of Easyjet Easyjet was alter in March 1995[Key events in our history, Easyjet, 2004], with low-cost evasions from Londons Luton Airport to Glasgow and Edinburgh in Scotland. The flights were wide of the mark, and the demand for low-cost flights grew quickly throughout the whole country. Since then, Easyjet was big(p) on expanding itself and raised superfluous finance to invest in additional aircrafts. Today, Easyjet is ane of the europiums star low-cost airlines offering one hundred five routes to 38 key business and vacant airports in Europe [2003 yearbook explanation and Accounts, Easyjet, p 16, 2004].This is turn up by their embodied figures, with a total turnover of £932 jillion and pre-tax profits of £52 one thousand million in 2003 [2003 Annual Report and Accounts, p 4, Easyjet, 2004]. They are by no means attempt to keep up. With a node base that has consistently magnanimous from the first flight to an impressive... If you regard to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper