Marketing Segmentation It is dividing a victuals trade into distinct groups of users with opposite needs, characteristics, or behavior who capacity require separate ford points or trade mixes. The lodge identifies several(predicate) way to member the foodstuff and develops profiles of the resulting mart segments. What we ar seeing here is that with in the nearly oecumenic market there are groups or customers market segments with different needs, get preferences, of ingathering-use behavior. In some markets these differences are relatively minor, and the benefits desire by consumers can be meet with a integrity exchange mix. In other markets, some customers are noncompliant to desexualize the compromises necessitated by a exclusive trade mix. As a result, the segments must be turn to individually with different marketing mixes. A specific market segment (people or organization) for which the marketer designs a particular marketing mix is a identify market. Demographic Segmentation It way dividing the market into groups based on demographic variables such as age, sex, family size, family liveness cycle, income, occupation, education, religion, race, and nationality. The by-line are the demographic segmentation of the proposed product: Age- 15 above Gender- Male and Female Family size- 1-2, 3-4, 5 and above.
polish Status- Single, Married, Married with children, Married no children, Older, no children, etc. Occupation- Unemployed and employed Education- idealistic school student, some college, college graduate Religion- Catholic, Protestant, Muslim, Hindu, Judaic and others Race- Asian, Black, white and others Nationality- Filipino, American, Italian, French, African and others Psychographic Segmentation It core dividing a market into different groups based on neighborly class, lifestyle, or personality characteristics. The following are the psychographic segmentation of the proposed product: Social Class- Upper lower, midway class, upper middle, lower upper, upper. Lifestyle-...If you indispensability to get a expert essay, order it on our website: Ordercustompaper.com
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