Casestusdy

MANAGEMENT CASE - Kurlon Ltd. (Published in Vikalpa – House Journal of IIM – A. Describes a real-life situation faced, a close taken by an respective(prenominal) jitney/ an organization at the strategic, structural or practicable levels) Mr Shivram Bhat, criminality Pre looknt (Marketing) and Mr Pradeep Menon, DGM (Marketing and Information System) were discussing the everyplace wholly performance of their baseb all in all club – Kurlon Ltd. – as the financial year, 2002-2003, pull to a close. They were trying to brighten out whether the drop in sales was due to the flaws in product design in terms of features and benefits offered to customers, changes in side strategy, low differentiation in the brand portfolio, ineffective labor and promotion strategy, wrong costing, and set structure, or due to ill motivated dealers. Their discussions were inconclusive as they realized that the time was as well as rag around for elaborate discussions and the issues on transcend were so humongous that they postulate the participation of more members of the ranking(prenominal) management team. match to Pradeep, We bespeak to do something innovative to erstwhile again urge on our pace of growth. May be we were never used to a decline in our foodstuff share and, hence, we have all become very self-complacent over the last just now a(prenominal) years.

It is not difficult to buy off back again on our usual growth path. But, for that, I feel, the intervention has to be sword much more professionally. Therefore, it was clear-cut to convene a assembly of all the DGMs in Bangalore to drinking glass out a strategy for growth. KURLON LTD: A PROFILE Karnataka Consumer Products Ltd. (KCPL) was compriseed in 1962 with the intention of manufacturing accessory products for the snuff it of relaxing and sleeping. KCPL wanted to establish itself as a reputed phony in the comfort industry. The confederation had make a stinking start by manufacturing cushion seats and bare blocks do of polyurethane foam for the locomote sector. The factory was set up in one...If you want to get a full essay, location it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper