Marketing

Channa ONeill AC 0907467 BM350 Marketing Management Assignment 07 05/14/2012 1. why is the Internet a particularly good advance strength for Harley-Davidson? Discuss at least three (3) reasons. The earnings is a good promotional tool for Harley-Davidson for three primary(prenominal) reasons. iodin reason is that the internet basis r from distributively one hundreds of millions of potential clients. The icon of the plenty that have chafe to a Harley-Davidson website are easily high than the number of people that have access to a physical store. The sheer good deal of inquires through the website can ramp up an entirely rude(a) client base and potentially more(prenominal) international interest in the brand Harley-Davidson and the quality that the fix stands for. Another reason the internet is a good promotional tool is that the familiarity and post guest testimonials and blogs well-nigh their distinct motorcycle types. Considering that not all(pren ominal) Harley-Davidson fits every customers needs, neb testimonials and customer opinions can aid potential new customers come to the best conclusion about what would fit their life style and needs.

Also, if the customer can get along the correct match and has a good realize with the beau monde they are more apt(predicate) to either pass the experience on by volume of mouth or use the website to afford positive feedback. By creating a forum for customers to interact with each other about a inversely positive experience then it expands the customer base as well as the companys branch acquaintance and value . Lastly, the internet allows Harley-David! son customers to stop how the company is operating financially. By posting financial tuition online for customers to view, Harley-Davidson is letting customers see that the company is sure-fire and moving forward. Customers can see the company is here to stick about and will be able to assist them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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