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Executive Summary The offer Consumer purchasing behavior turn obtain, was carried pop out at BIG BAZAAR. The project was intimately examine the consumer buying behavior. The study was in the main carried out by bill and by interview of the customers. A aggroup member also adopted the role of a gross revenue person for this resolve and was in the inventory for a conviction period of 5 sidereal days. The research carried out in this project is descriptive in nature. The studyity of the study was focused or so the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides. This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea close to the essential factors that be required now a day for a sell joint to attract custo mers in this agonistic world. After the through with(predicate) analysis of the available data it has been run aground out that since income of respective(prenominal) is increasing and more and more people lack genius stop shopping centre and also the purchase proponent of the people has really gone up and then the appetency buying of the commodities is on a great outgrowth mainly due to pricing strategies of retail players.

One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers. PUC Department (Plastic Utensils and Crock ery) The crockery department consists of ! dinner party party sets wish-wash sets Plates ( melanin and ceramic) Tea sets Coffee sets Painted coffee mugs Spoons new(prenominal) crockery items The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with round of the products (Trio, Amar) they had provided free gifts also. hoi polloi had tendency to buy the discount product...If you want to do a full essay, order it on our website: OrderCustomPaper.com

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