Rockstar Energy Drink Marketing Plan

I. ROCKSTAR, INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner, a doctor of nutritional enthomedicine, according to the Rockstar website. His p arents, two renowned herbalists, helped to produce the Rockstar formulations. Today, tether formulas of Rockstar are on the market: Original, Cola, and Diet. The original formula was low launched in 2001, making the bon ton only 4 historic period old. The company is based in Las Vegas, Nevada, one of the trendiest locales of the United States, add to the cheeky Rockstar image. To enhance their image, Rockstars catchy slogan is Party desire a Rockstar. The Rockstar company is not publicly traded, but in around states is distributed by Dr. Pepper. Recently, Rockstar has teamed up with Coca-Cola Consolidated (CCBCC), Coca-Colas second largest distributor, as whatever other means to distribute the popular drink. Rockstar is an perseverance innovator; by first introducing a 16oz sized chamberpot it has different iated itself from true energy drinks which come in an 8-8.4oz slimcan. unrivaled of Rockstars exclusive lynchpin ingredients, milk thistle, is a liver-protectant, detoxifier, and serves as a treatment for depression, as well as a uproar remedy. Red Bull, ascendant the market share, is in store for some heavy competitor against the up-and-coming Rockstar. II. MARKETING RESEARCH A.

food market Potential, Industry Sales, and Forecasts The energy drink industry is growing quickly, and it doesnt reflexion like it will be slowing down anytime soon. The product of energy drinks can be attributed to their trendy i mage, convenience and quaternate uses. Ener! gy drinks can be used as mixers at clubs and bars or as coffee substitutes. According to teaching Resources Inc., the energy drink dollar sign gross revenue in 2004 increased 54 percent from the prior year, with unit sales up 31 percent. Although its indirect competitors, much(prenominal) as sports drinks or teas, adopt higher dollar sales, If you require to get a beat essay, order it on our website: OrderCustomPaper.com

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