Brand Positioning and Repositioning

Research Proposal 1 Name of The Research Proposal pit spot & Re purviewing smear Positioning In grocery storeing, Positioning has come to mean the process by which marketers try to create an fancy or identity in the minds of their tar ingest market for its harvest-feast, mark off, or organization. Generall(a)y, the soft touch positioning process involves 1. Defining the market in which the harvest-tide or brand will compete (who the relevant debauchers be) 2. Identifying the attri plainlyes (also called dimensions) that define the harvest space 3. assemblage randomness from a sample of customers about their perceptions of each product on the relevant attributes 4.Determine each products share of mind 5. Determine each products latest location in the product space 6. Determine the tar depict markets favorite(a) combination of attributes (referred to as an ideal vector) 7. Examine the fit between oThe position of your product oThe position of the ideal vector 8. P osition. Characteristics of post Positioning Brand positioning strategy is important to cultivate in order to get to number one in a customers mind for your products or go. If you dont develop a plan, customers wont think about you when they go to thread a purchase.This is authentic to lead to low sales and, ultimately, business failure. Here are whatsoever characteristics of brand positioning strategy that anyone earth-closet use for business anomalous Benefits What benefits does a customer slang from buying your product or returnss? Its non enough to develop a generic benefits list that all of your competitors offer. What unique benefits do you offer? This takes diligent research of the competition, as hale as prospective customers. Your brand positioning strategy has to revolve or so your customers, and what they will benefit from a relationship with your business.Otherwise, theyll go to the competition, where they perceive they can get the most for their money. Qual ity Products or Services The Internet has make it easy for customers to get low prices, and lumberinger for you as a home establish business owner to beat gargantuanr competitors. However, you can still take away a high position over large service firms and product stores by building a brand image that highlights quality products or services. For example, if youre a freelancer, you may non be able to compete on price with freelancers from other countries.However, if youre known as a freelancer who offers quality services, youll gain a higher brand position than low-priced competitors. You might horizontal be able to charge higher prices for higher quality services, and the higher price may help build that perception that youre offering quality, whereas your competitors are not. Great Features You need to think with the features of your products or services that would make customers choose you in the low place, and use it in all of your advert strategy. Take the time to writ e a product or service description for everything you offer.Cross out the ones that dont meet the threshold of a immense feature. dismantle if you only have one or two points about your product or service that qualifies, you can use that to differentiate yourself from the competition and throw out sales. For example, if youre selling a home security system on Ebay, its not enough to highlight the fact that it comes with 4 cameras and a DVR. Every uniform home security system does, and your customers have no reason to buy from you, rather than someone else on Ebay. However, you could highlight that the security system ends images in real time to your email. Now your product is more compelling to consider, and youll get more sales, even from a competitor that offers a cheaper price. Problem solver A brand positioning strategy that works well, especially during wakeless economic times, is positioning yourself as a problem-solver. You want to focus on offering the very best soluti ons for the problems your target market faces. Your customers will associate degree your ability to problem-solve with your ability to save them time, money and pain, which will keep them with you and not the competition.When you use these major characteristics of a brand position strategy, you can make better sales and your financial bottom line. If you dont take the time to work on a strategy, your business wont do as well, and your marketing efforts will be counter-productive. Types of potable Water Drinking pissing or potable irrigate is water of sufficiently high quality that it can be consumed or used without risk of immediate or long term harm. In most developed countries, the water supplied to households, commerce and industry is all of crapulence water standard, even though only a very petite proportion is actually consumed or used in food preparation.Over large parts of the world, mercifuls have inadequate access to potable water and use sources contaminated with d isease vectors, pathogens or unacceptable levels of dissolved chemicals or suspended solids. Such water is not potable and beverage or using such(prenominal) water in food preparation leads to general acute and chronic illnesses and is a major cause of death in many countries. Reduction of waterborne diseases is a major public wellness goal in developing countries. Alcoholic beveragesAn alcoholic beverage is a drink that contains ethanol, commonly known as alcohol (although in chemical science the definition of alcohol includes many other compounds). Beer has been a part of human culture for 8000 years. 1 In Germany, Ireland, the United Kingdom, and many other European countries, drinking beer (and other alcoholic beverages) in a local bar or pub is a cultural tradition. 2 Non-alcoholic beverages Non-alcoholic beverages are drinks that usually contain alcohol, such as beer and wine, but contain less than 0. 5% alcohol by volume.This category includes low-alcohol beer, non-alcoho lic wine, and apple cyder. aristocratical drinks The name soft drink specifies a lack of alcohol by way of contrast to the term hard drink and the term drink, the latter of which is nominally neutral but often carries connotations of alcoholic content. boozings like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while intent chocolate, luscious tea, coffee, milk, water tap water, alcohol, and milkshakes do not fall into this classification.Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. Hot beverages A hot beverage is any beverage which is normally served heated. This may be through the addition of a heated liquid, such as water or milk, or by directly heating the beverage itself. Some examples of hot beverages are Coffee-based beverages oCafe au lait oCappuccino oCoffee oEspresso oFrappe oFlavored coffees (mocha etc. ) oLatte Hot chocolat e Hot cider oMulled cider Gluhwein Tea-based beverages oFlavored teas (chai etc. ) oGreen tea oPearl milk tea oTea Herbal teas oYerba gent Roasted grain beverages oSanka Miscellanea Some substances may be called any food or drink, and accordingly may be eaten with a withdraw or drunk, depending upon their thickness and solutes. Buttermilk Soup Yogurt Beverage industries in Bangladesh Bangladesh Beverage Industry In Bangladesh the beverage industries are playing a great role in the economy. The beverage industries involves those companies and products that are given below, The soft drinks market in Bangladesh consists mainly of seven companies. 1. Abdul Monem Limited (Coca-Cola, Sprite, Fanta). . Agriculture Marketing guild Limited (Pran). 3. Akij Group (Mojo, Lemu, Frutika). 4. Global Beverage Limited ( new). 5. Globe Soft Drinks Limited (Uro Cola, Uro Lemon). 6. Partex Beverage Limited (RC Cola, Lychena). 7. Transcom Beverage (Pepsi, 7up, Mirinda). Of these, Pran and Mojo are t he only local brands. Coca-Cola, with its three varieties, namely, the cola-flavored Coca-Cola, the clear-flavored Sprite and the orange-flavored Fanta, is the number one soft drink manufacturer in Bangladesh, as well as all over the world. last in on Coke is rival Pepsi.Pepsi is one of the oldest brands in Bangladesh. Pepsi first arrived in Dhaka in 1976 with the cola-flavored Pepsi, the clear-flavored 7up, the orange-flavored Mirinda and later introduced the mango-flavored Slice. Pran, on the other hand, started with jam, gel and pickle. In 1995, it started producing mango bottled juice, and is currently operating all over the country. Virgin is renowned worldwide through its brand name. It was introduced in our country by Global Beverages Ltd. RC Cola entered the Bangladesh market in 1997, and was the first to introduce the dingy lemon flavor.It has not been long since Akij group brought out Mojo and Lemu. They have already gained huge popularity. The recent success of Akij g roup is Frutika, which delivers the promise of no preservatives. Characteristics of beverage that constitute brand There should have some unique characteristics of situation product to constitute as brand in the market. A product should have some feature that gives value to the consumer. Brand attributes consist of bits of information that are linked to a brand name in consumer retrospect and that, when combined with the brand name, make up brands image.Product attributes are the benefits of products, and these Benefits are the surface means used in advertisement and advance offer to connect the brand with a motivation which influence brand attitude. Perceived quality is defined as the consumers judgment about a products overall excellence or superiority. Attributes, Taste/Flavor, Digestion, Calorie Content, Sugar Content, Pungency, Price, Color, Hygiene, Brand Image and Power of Freshness were taken into consideration for constituting brand.