Understanding Product Knowledge When Purchasing a Computer :: Essays Papers

Understanding Product Knowledge When Purchasing a computing machineBuying a computer seems like a daunting proletariat to many. There are many detailors to consider when making a purchase. put up name, functionality, speed and customer support are just some of the factors that star must consider when researching the options. In order to wisely purchase a computer, one must attain a considerable amount of return companionship, to get the most value for their dollar.Consumers have different levels of mathematical product knowledge, which they throne use to interpret information and make product choices. (Peter 64) When researching computers, product knowledge could range in consumers minds from abstract to less abstract thoughts about the options. inwardly this scope of abstract to less abstract options could be 4 sub-categories of product knowledge. These include product class, product form, brand name and the model or features.The most abstract and first of the four c ategories is product class. This is the most prefatory of the four categories. Simply for this demonstration, the product class being discussed is a scope computer or generally the product type. Now this class differs somewhat from some other similar computing product classes such as laptop computers, mainframes and personal digital assistants (PDAs). The second of the four sub-categories is product form. The staple fiber product form differentiation that one must make is what do you need a computer for and if you need a home-based PC or calling-based PC. This would be considered identifying the product class, a home-based system versus a business based-one. The fact is that the intermediate home user who needs a general-purpose PC to go on the Internet and run productivity applications differs little from the average worker in an office. Indeed, the actual features in a vendors business stock does not differ much from whats in the home, except at the natural end of the spectrum, such as a non-upgradeable closed-box corporate PC versus a loaded gamers system with all the entertainment trappings that a business user would find superfluous. (MSN) If the computer is strictly for business or explicate processing purposes and will rarely be relied upon for gaming and multi-media applications than sound and prowess components are less important because theres little need to keep up with the newest games that require the best graphics and sound components.