Bakery Industry in India

pic EXECUTIVE SUMMARY- The bakeshop manufacturing in India is the biggest in victuals exertion. It witnesses tremendous growth with the changing demographics and an advance in the quality of life of urban people & country people. I would like to thank you for providing me this opportunity to provide a brief knowledge about this industry & share some basic ideas to implement, while working in similar trade. CONTENTS- 1. INTRODUCTION 2. PRODUCTS 3. merchandise POTENTIAL 4. MANUFACTURING PROCESS 5. commercialize INFORMATION 6. FOCUSING MARKET SEGMENT & OTHER STRATIGIES 7. MY STRENGHT FOR THE GIVEN federal agency . 0 INTRODUCTION Bakery is a traditional activity and occupies an authoritative place in food processing industry. Despite the advent of fully automatic and semi-automatic kale as well as biscuit qualification Plants, a sizeable numeral of people still prefer sweet-flavored scribble and opposite produces from bakery. The bakery industry in India stop be cate gorized into the three broad segments of bread, biscuits and cake. Only 40% of the 3m tonnes bakery products industry in India is in the organized sector, while the balance comprises of unorganized, small-scale local manufacturers (Samant 2002).With changing sufferr tastes and with the entry of multinationals post liberalization, the average Indian is expanding his palate from effective bread, cake and biscuits to more sophisticated pizzas and burgers. The consumers are increasingly going for newer options with venerate to bakery products. Recently, there has been a blotto inflow of MNCs and other organized players in this sector, leading to increased competition. Few Companies that go by channel partner are Britannia, Biskfarm, and Morish etc.teratera Also, the Indian market is witnessing the proliferation of bakery cafe chains in the form of Barista, Cafe Coffee & Monginis etc. . 0 PRODUCTS There are many bakery products like bread and its polar variants, biscuits, cakes & pastries, cookies, puffs etc. having ready market round the year. Each product enjoys a very wide range in borders of size or weight, flavours, end-use and so on. There is a tremendous scope to stick in new varieties every year. However, this note deals only with bread and biscuits. This project can be started anywhere in the country and there is no pet location as such. This note considers Meghalaya as the contemplated location in pull in of good market prospects. . 0 MARKET POTENTIAL A bakery can be set up in urban as well as rural areas. Depending upon its location, a suitable product admixture can be worked out. This profile primarily considers semi-urban location from where nearby rural centres can also be catered to. In view of this consideration, the suggested products are bread and biscuits. These products are very well accepted in the market and pee gained consumer acceptance. 4. 0 MANUFACTURING PROCESS 4. 1 Raw Material- The major raw physical required is flour. Ideally, the unit can enter into a long term supply rrangement with an established flour mill to ensure adequate and seasonable supply. Other items like yeast, sugar, ghee, milk powder, salt, edible colour and flavours shall be forthcoming from nearby trading centres. 4. 2 Bread The Process Flow graph is as under ? Sifting of flour ? proviso of suspension ? Preparation of dough by kneading all the ingredients ? Fermentation of dough ? Baking ? chill and packing material 4. 3 Biscuits- The Process Flow Chart is as under ? Mixing of ingredients except flour in required proportion in paste form. Preparation of dough by mixing with flour. ? Placing dough in biscuit moulding and cutting machine ? Baking ? Cooling & packing 5. MARKET INFORMATION- According to Assocham-Indias bakery market is worth Rs 3,295 crore and it is witnessing a steady growth rate of 8%, stated the industry body the Associated chamber of Commerce and Industry of India (Assocham). More than 20-lakh tonnes of b read and 15-lakh tonnes of biscuits are manufactured in one single year. Moreover, Bread and rolls along with biscuits and cookies make up for 82% of the bakery products, said Assocham.Furthermore, Cakes, pastries, buns and rusk make up for the rest. almost 65% of bakery products are manufactured in the unorganised sector. DS Rawat, Secretary General, Assocham, Due to increasing consumer gravitation towards convenience products and healthy food products, the bakery industry has undergone a virtual metamorphosis since 2004. Reports claim that the per capita inlet of bread is just 1. 75 kg. The southern states consume almost 32% of the bread manufactured in India and in the northern, western and eastern states consume 27%, 23% and 18% respectively.Moreover, Maharashtra and West Bengal have got large number of bakery units. Almost 55% of biscuits are consumed in the rural areas referable to long shelf life and also popular taste. 6. FOCUSING MARKET SEGMENT & OTHER STRATIGIES- With having a wide range of acceptance in all age group, The upper limit age group that Consume maximum by 10 years to 35 years, so these groups get attracted mainly through Their friend circle, I would like to open some liquid ecstasy shops that will make our brands Identified. I would like to make our brand identify as a health improving product with dissimilar Poster, Danglers etc. I would like to capture the rural market & semi urban market with applying direct selling Sales person with incentive for do our brand more & more available at each point. Capturing different institution like CCD,Barista as well as college,University canteen etc. 7. MY STRENGHT FOR THE GIVEN ROLE ? With having 6 years of experience in unshakable moving items & logical attitude to apply marketing Methods to improve subscribe are the first & basic point of acceptance. My eagerness to learn tight & yielding a result that is valuable for company in monetary value of company. ? Having enthusiasm to p rove my value to company, always drive me to research for the methodology & execution of sales & sales promotion activity. ? My flexibility to work with different people of different culture & building, developing Team is the added quality. ? My calculative onset that value for money & logical thinking always decrease the appeal Of marketing with yielding high result.