Principles of Marketing Essay

(Distance Learning)SemesterCourse attractorOffice fixtureTelephoneE-mailConsultation Hours February 2014 Normaziah Che Musa FBIT, UNITAR International University, Level 12, Wing A, Tierra Crest, Jalan SS3/6, Kelana Jaya, 47301 Petaling Jaya, Selangor DE. 03- 7627 7265 normaziahunitar.my Wednesday 9.00 am 11.00 am & 3.00 pm 5.00 pmor By AppointmentCourse SynopsisThis seam is designed to introduce students to selling principles and practices. Emphasis will be placed on merchandise in the context of the firm and society. The course content includes a study of the relationship between selling and society, nature and functions of foodstuffing, marketing management processes, marketing tools, the markets, and the consumers.Course ObjectivesThe main goal of the course is to provide an overview of the basic principles underlying modern marketing possible action and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing d ecisions, and the wide range of factors (and interactions of those factors) that contract to be considered in the design of a marketing program. Students should come away with this course with an understanding ofthe marketing system and its role in spite of appearance the Malaysian economy and within an individual firm by poring over how products and services are planned, priced, promoted, and distributed in order to satisfy consumers wants.Learning OutcomesUpon completion of the course, students should be able to set and apply knowledge of the key marketing concepts. explain how marketing decisions are influenced by environment, tr give the sacks and developments. plow the factors influencing consumer behavior. discuss the ways in which product, pricing, place (distribution), and promotion affect marketing . write a simple marketing plan.Required MaterialsKotler, P. & Armstrong, G. (2012), Principles of market, 14th Edition, Pearson.Optional/Additional MaterialsNor Khalida h Abu and Yusniza Kamarulzaman (2013). Oxford Revision Series Principles of merchandise, (2nd ed), Oxford University Press, Shah Alam.Lamb, C.W., Hair, J.F. & McDaniel, C. (2012). Essentials of Marketing, 7th ed., South-Western CENGAGAE Learning, USA.Course AssessmentCoursework (Assignments/ host Project)40%ForumsFinal enquiry10%50%Total100%Course Requirements & Policies attendingAttendance will be taken. Students are expected to turn up to pattern on time as to avoid disturbances and being late for participating in the class discussions. Attendance policy will be based on policies stated in the universitys Academic Regulation.Class ParticipationStudents are promote to participate as much of the learning will come from discussion during class. It is expected that you switch take out your hand phone SMSing is totally prohibited During class, you may be required to join as participants in marketing look projects. Please dress decently and appropriately (according to universitys dress codes) when attending classes. multitude projects & AssignmentsThere will be theme projects and identifications. For group project, worktogether with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you interpret any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date.For any type written assignments given, the format of the paper should be as follows A cover page with your details Name, Student ID and Sections ( as registered in CMS) Font Time new(a) Roman , size 12 with 1.5 spacing Include a reference page for every assignment that you submitted.ForumsStudents are required to part icipate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion.Accessing/ Checking UNIEC VirtualIt is utmost authoritative for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE.Examination FormatFinal examination will be a three hours-examination. The exam will prize your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems.hebdomad casesCoveredOverview1234 egress 1MarketingManagingProfitable guestRelationshipTopic 2 TheMarketingEnvironmentand theMarketingInformationTopic 3ConsumerMarkets andConsumerbuyerBehaviorTopics/ActivitiesRemarks/DeadlinesIntroduction.Class activities Getting to know. Overview of course plan.Marketing Managing Profitable CustomerRelationship Definitions of marketing canonical conce pts of marketing Evolutions of marketing Relationship marketing Marketing strategy and the marketing mix Marketing Challenges in the future postulate Kotler Chapter 1 Harley-Davidson case. Chapter trailer p158.Class activities handle learning materials Topic 1 Discuss Harley Davidson exercise.The Marketing Environment and MarketingInformation Companys Microenvironments Companys Macroenvironments Marketing research processReadForum 1 Kotler Chapter 3 & 4 really Marketing 4.2 Tracking consumers on the Web Smart targeting or a little creepy. p 151Class activities Discuss reading materials Topic 2 Discuss Prius Leading a Wave of Hybrids caseConsumer Markets and Business Market Consumer get Behavior Consumer Decision-making change Factors Affecting Consumer Buying Behavior The Organizational Market The Organizational Buying Process Factors Affecting Organizational Buying BehaviorRead Kotler Chapter 5 & 6 Real Marketing 5.2 Lexus Delighting Customers by and bythe Sale to Keep Them Coming Back, p 180. Real Marketing 6.2 International Marketing readinessWhen in Rome, Do as the Romans Do, p 203.Class activities5Topic 4Creating appreciate ToTargetCustomersDiscuss reading materials Topic 3Discuss Arabic Blackberry Adapting to the language ofthe marketCreating Value To Target Customers Market Segmentation Bases Market Targeting Differentiation and PositioningRead Kotler Chapter 7 Real Marketing 7.2 Dunkin Donuts Positioning for the Average Joe p 235.Class activities Discuss reading materials Topic 4 reaping Levels & classifications of product New product development crossroad spirit cycle stages Product & service decisions attend marketing6Topic 5Product & runRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing Strategy, p 214. Chapter preview New Product Development, p 280.IndustryLinkages occupy conferenceAssignment1Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a sucker flavor case, p 278. Product Levels & classif ications of product New product development Product life cycle stages Product & service decisions Service marketing7Topic 5Product &ServicesRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing Strategy, p 214. Chapter preview New Product Development, p 280.Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a brand flavor case, p 278.89MID SEMESTER BREAKTopic 6 determinePricing Objective of Pricing Factors influencing price Pricing strategies and tacticsForum 2Special pricing issuesRead Kotler Chapter 10 & 11 Real Marketing 10.0 Ryanair Pricing low and Proud of it, p 318. Real Marketing 10.2 Pricing high and Proud of it, p 325. Real marketing 11.1 Pricing Dishonesty?, p 34210Topic 7PlaceClass activities Discuss reading materials Topic 6 Exercise damagePlace Marketing channel The importance of intermediaries Functions and activities of marketing channel member Channel Design Decisions Marketing Logistics and Supply Chain Management The role of wholesaling Different types of wholesaler The role of retailing Different types of retail operationsForum 3Read Kotler Chapter 12 & 13 Chapter preview Marketing Channels, p 360. Real Marketing 12.1 Netflix Disintermediator ordisimtermediated? p 3721112Topic 8 advancementTopic 8PromotionClass activities Discuss reading materials Topic 7 Discuss Zara The Technology gargantuan of the fashionworld, p 390.Promotion Promotion Mix Advertising, Public Relations, Personal Selling, SalesPromotion, forthwith & Online Marketing Integrated Marketing dialogues Marketing Communication Process Shaping the Overall Promotion MixRead Kotler Chapter 14 17 Real Marketing 15.2 The Super bowl the Mother of entirely Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of Like-Minded People, p 538.Class activities Discuss reading materials Topic 8Promotion Promotion MixPresentationof GroupAdvertising, Public Relations, Personal Selling, SalesPromoti on, Direct & Online MarketingIntegrated Marketing CommunicationsMarketing Communication ProcessShaping the Overall Promotion MixAssignment2Read Kotler Chapter 14 17 Real Marketing 15.2 The Super bowl the Mother of All Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of Like-Minded People, p 538.Class activities Discuss reading materials Topic 8 international Marketing Global Market Entry Strategies13Topic 9GlobalMarketing14RevisionSelf study15RevisionSelf study16Read Kotler Chapter 19 Real Marketing 19.1 Oreos and milk, Chinese Style, p 594 Real Marketing 19.2 consume your language, p 597FINAL EXAMINATION WEEKNote Course leader has the right to gain amendments to the course plan as deemed necessary.