CBS mentioned it routinely rejects ads that consume a single side or the other of controversial public issues. The ads that are shown are for beer, soft drinks and other items that market things.
The network issued a statement explaining that its guidelines are "designed to prevent those people with approaches to produce and purchase network marketing from obtaining undue influence on ?controversial problems of public importance'" (Harman, 2004). Super Bowl telecasts, however, have run ads condemning both drunk driving and smoking, making the CBS guidelines inconsistent. For example, CBS ran an ad that stated an anti-smoking position, a public assistance announcement about AIDS, and a commercial within the White Household Office of National Drug Control Policy (Goldberg, 2004).
Eli Pariser, MoveOn's political director states that, "the scary thing about it's that advertising and marketing at this issue is one on the only methods you may get entry towards media. To have it restricted over a basis of viewpoints is dangerous" (Goldberg, 2004). Though which is true, in this ca
Legal constrictions on ads need to do with indecency, not advocacy or politics. The Federal Communications Commission (FCC) regulates broadcast content on television, radio and any other medium that may be broadcast by an American-based organization that reaches the American people (Paulson, 2004). The FCC has the power to sanction firms that broadcast indecent programming among 6 P.M. and 10 P.M. If the FCC, for example, found that Janet Jackson's "wardrobe malfunction" that exposed her breast during the broadcast was, in fact, indecent, it could sanction CBS using a fine. The FCC, however, has no said position on political speech over a airwaves beyond federal regulations that need the networks to supply "equal time" for all political candidates to country their positions, without having changing their words.
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