Marketing Plan for the Mongoose Cricket Bat

Marketing Plan for Mongoose Style Kashmir Willow Cricket Bat accompaniment Analysis There is no doubt that Cricket is the most familiar sport in India. The play baste manufacturing industry in India has been thriving since the time the British first saw the teemingness of Willow trees in the Kashmir valley, and introduced the art of bat make in India. The play bat industry in India is a 66 crore industry. Bats do of Kashmir willow be second solo to the ones made of English willow. These Indian made bats are used by professionals the world oer, including star Indian players similar Yuvraj Singh and Virendar Sehwag. The raw materials to make bats is plentiful and so is the handy workmanship required to craft a good feeling bat. The cricket bat industry in India is highly unorganized. The most popular brands of cricket bats available in India are BDM, SS, and SG. Recently, there global sports equipment giants like Nike, Adidas and Reebok have also made an entry into this market. The design of the cricket bat has remained largely idempotent since 1771. However, different designs, materials and variations have been tried. The most defining features of a cricket bat are its weight, type of wood and length of the handle.

Recently, with the approach of 20-20 cricket and also changes in the traditional 50 over format that encourages batsmen to take more risks, a radical refreshing design in cricket bat has caught the attention of cricket players the world over. It is called the Mongoose bat. As per cricket experts, the mongoose bat with its 33% shorter weather vane and 43% longer handle will enable the slogger to hit the ball harder and longer by generating higher bat speeds. The physics behind the design are such that the so called sweet spot is distributed throughout the surface of the blade, thus making it an ideal bat for the shorter versions of the game. Opportunity Analysis The advent of 20-20 cricket has revolutionized the game. It has conk shorter, faster and more... If you want to get a full essay, pasture it on our website: Ordercustompaper.com

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