Principles Of Marketing

Strategic trade Analysis-M /s GE Cosmetics2007TABLE OF CONTENTSContents PageIntroduction 3Aim 3Body 4Research6Conclusion 10Recommendations 10Language Proficiency 11Visual 12Appendices 13 INTRODUCTIONThe most fundamental concept which must be realised as world the basis of all marketing activities is the world of human take . The human need is a asseverate in which a person feels deprived of mostthing . There ar many a(prenominal) human needs described in many ways . These needs can be divided into ii types1 Physiological needs2 Psychological and Sociological needsAt any time some needs in a human being be dormant and unsatisfied whereas others are active and are being satisfied . A marketing man may therefrom devise a product or benefit aimed at satisfying a certain dormant need and thence grant satisfaction to the user . The need exists but these engage to be converted into `wants by a marketing strategyIn a socially competitive society , people will , hence , select from among those products , which give satisfaction or are postulate more . Thus when they are backed by energy to buy , the wants are converted into demand for the product . and then , when people decide to satisfy their needs and wants , in wrong of marketing activities , exchange takes place .We can develop a sue-oriented definition of marketing , as the process of ascertaining consumer needs , converting them into products or services , and then moving the product or service to the final consumer or user to satisfy certain needs and wants of particular proposition consumer segment or segments with emphasis on positivity , ensuring the optimum use of the resources available to the organizationAIMThe marketing research consists in directing a proper marketing mix towards a target group of customers or market segment .

The quatern Ps are decided and directed at the consumers on the basis of proper diagnosis of firm-market system arrived through the process of marketing researchSpecimen Marketing Strategy of M /S GE CosmeticsM /s GE cosmetics produces various types of talcum powder , nervus facialis creams and perfumes . Bulk of the products were allotted to the Texas unit in view of its jam and easy export . To supplement the demand , M /s GE cosmetics had started a second production and assembly cables length for all these items which was in operation since 1990 at New tee shirt to meet the additional requirements . It diversified its product range to provide cushion for the cyclical variations in the market . A specific goal of these cosmetics worth 30 million in the flood tide 3-5 years is targeted so that there is a sustained egress in volume say 5 per annum . From assembling packs with 10 per imported components to fully indigenizing its manufacture over a sweep of two to three years through planned and organized reduction of imported content . Later it is to acquire R D capabilities for developing all the products without any imported componentCONTENTThe Marketing and Its ApplicationsMarketing is performed within a certain environment which itself is always changing . The marketing...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper