APPLYING A MODEL OF THE DYNAMICS OF PURCHASING FROM practical(prenominal) STORES TO UAE
Reza Barkhi, Department of MIS, American University of Sharjah, Sharjah, UAE 26666 Rbarkhi@aus.edu (On leave from Virginia Tech, USA) Abstract
Virtual investment firms influence the kinetics of consumer choice-making. We develop and empirically test a model, using info from United States, that describes consumer procure decisions in a practical(prenominal) store and propose a refined model to be well-tried with data from United Arab Emirates, specifically Dubai. The model helps in the inclination of practical(prenominal) stores by describing how individuals who visit such stores can be induced to purchase from virtual stores. It describes that perceived usefulness, perceived behavioural control, and perceived peer influence impact attitude toward buy from a virtual store. Attitude toward purchasing from a virtual store, in turn, influence the actual purchasing from a virtual store. The results of this study have implications for the design of virtual stores that lead to purchase decisions.
Key Words: Electronic Commerce, Ease of Use, Usefulness, Peer Influence, coordinate Equation Modeling, Theory of Reasoned Action, Theory of Planned Behavior.
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INTRODUCTION
With the general use of the Internet, the virtual store innovation stands above legion(predicate) other technological innovations in that it can increase the speed, efficiency, and durability of business transactions (Diamond, 1998). E-commerce sales in the second pull back of 2004 were approximately $15.7 billion, an increase of 23.1 percent from the second quarter of 2003 (U.S. census Bureau, 2003). Forrester Research projects that U.S. consumers will spend approximately $217.8 billion online in 2007. Clearly, knowledge of the determinants of virtual store purchase is increasingly of the essence(predicate) to business success. While virtual store purchase in...If you lack to get a full essay, order it on our website: Ordercustompaper.com
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