Bsc of Parkson

rkson1.0 Corporate Profile 1.1 Foundations of a local retail empire (Malaysia) Parkson locoweed Sdn Bhd in Malaysia has been established in the year of 1987. Parkson Corporation Sdn Bhd is one of the retailing arms of the Lion Group speedily becoming one of the largest retail chains in Malaysia. In the department store sector, Parkson has strategically expanded its stores to cater the involve of different market segments and locations. Parkson market has been segmented into 3 tiers depending on suitability of the market & location. Premium stores such as Parkson in Pavilion and KLCC brings a whole new store environment with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cosy ambience that pampers customers and enhances their overall shopping experience. Housed with designers and international labels, it has garnered marvellous responses amongst the fashion crowd and attracted more discerning shoppers to the store. Others Parkson Department Stores, offers a more lifestyle selection of merchandise focused on style, quality and variety, in a contemporary ambience targeting the snapper and upper income families. 1.2 Parkson China In 1994, Parkson China opened its startle department store in Beijing.



Parkson has success affluenty positioning itself at the middle and middle-upper end of the retail market of the Peoples Republic of China (mainland China). The PRC commonly know as China is the most populous country in the world with more than 1.3 billion people. Parkson is one of the first strange department store chains to establish a posture in PRC. To date, it is one of the premier retail operators in PRC having an extensive network of department stores covering 26 study cities in 18 provinces across PRC. Parkson is a renowned abroad brand with strong brand recognition focusing on fashion and lifestyle among the middle and middle upper fellowship consumers. Over the years, Parkson has developed well-established relationships with various...If you want to get a full essay, order it on our website: Ordercustompaper.com



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