By Alex Carney
demo 3, 2011
Marketing 360
As many people are aware, not too long ago The Big Three automobile makers comprised of Ford Motor Company, Chrysler Group, and General Motors went through a tinder time which caused Chrysler, and General Motors to declare bankruptcy. Ford was the only angiotensin-converting enzyme of the big three to avoid bankruptcy and government bailouts in 2009, but this does not mean that they were not in trouble. why was Ford in trouble to begin with? Why where they adapted to avoid bankruptcy and government bailouts? What is their plan to remain economic and have a sustainable future? These are roughly of the questions that many people and investors have been asking over the ult few years. The reason that Ford is where it is today is due to their flow rate chief operating officer Alan Mulally. Mr. Mulally encourages his employees at Ford through demonstrating great line practices and emphasizing teamwork among his employees; which allowed him to be viewed as a hero for rescuing Ford and not as a villain for making cutbacks passim the company.
When looking at this topic is it important to have a basic understanding of Ford Motor Company. Ford Motor Company is a publicly traded auto maker laid in Dearborn Michigan.
This company was created by Henry Ford in 1903 and currently employs around 275,000 people. Ford is a global line that produces and sells cars and has competitors such as Chrysler Group, General Motors, and Toyota. Fords products flow from subcompact cars such as the Fiesta to large trucks which allow the F-750. The companys current top executives include head William C. Ford Jr., President, CEO, and Director Alan R. Mulally, and EVP and CFO Lewis W.K. Booth. These executives and many more result be referred to throughout this paper (Snapshot, 2011).
One of the reasons that Ford was in trouble in the first place was due to Jac Nasser a Ford veteran who moved up the management ranks and became CEO in 1998. Nasser...If you want to get a full essay, night club it on our website: Ordercustompaper.com
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