Texts
Extent- How much is the interview affected by the media? To a undersized or large degree?
Do-able- Jackass stunts
earshot
Theories
Nature- How is the audience affected by the media? By what method?
Open text edition- The text earth-closet be read in multiple ways
Closed text- A message is presented in the text. The text can yet be understood in the way it was mean t be read. Eg bullet surmise.
Top d stimulate- The media has all the power. Eg bullet theory
crumb up- the public has some of the power. Eg reinforcement theory
Influence
Effect
Affect
Interpretation
Passive audience- Audience accepts what is presented without question
Active audience- Interprets media based on number of factors including their own culture dis/likes ect
All media statements about enamour of media forms essential be qualified with expression like
Are claimed to influence
Are said
Are thought by the popular public to
May be considered
The theories
Post newfangled theory- texts argon open to interpretation, they stay the same over years what changes is us.
(Open text. get across up theory) Founder is unmentioned. +takes into consideration that people are disparate and people can change over time.
-that fact it doesn’t take into consideration people still react.
Reinforcement theory- the media only reinforces what we already belief or know by the institutions school, family, religion, and friends. (Open text. Bottom up theory) Founder Joseph Klapper. +Institutions tell us what things are dear and bad.
_- yet in the media they sometimes show explicit madness ect and make it good and funny._
+applied to the news. Clear it exists. look page news we respond in certain ways.
-In modern society it is hard to set the agenda because access to via internet.
clout theory- the media is so...If you want to get a full essay, order it on our website: Ordercustompaper.com
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