Mac computers gestate been nigh since 1982 as simple machines. In 1996 Apple started a campaign called Im a Mac…And Im a PC that customd brand personality to sway heap to buy Mac Computers over PCs. Over 60 TV ads were aired in 2006 resulting in 42% commercialise share growth (McNamara, 2011). If Mac were a person, Mac would be a trendy, creative, handsome, man in his early 30s, non to old but old enough to be well-educated in his job, and fun. He would be laid back, the jeans and t-shirt sort, on the whole down to earth. Mac wouldnt be super gymnastic but he would be fit and active. He would have a city loft and walk or use public transportation to work because he is environmentally conscious.
As technology has improved, Mac Computers have always seemed to be on the cutting edge of the look. In the late 90s when futuristic was to a greater extent the popular look, Mac computers gave the buyer a choice of color and the computer/monitor was very bubbly, laptops more rounded. In the mid 00s when sleek and contemporary was in style they went simple and slim with their design and back to immaterial design.
Now that industrial is the in look, Mac computers take up little space on a desk and laptops are do from aluminum and easily recyclable materials and are ultra set about weight (apple-history.com, 2011).
FOURNIERS RESEARCH
Referring to the Dr. Fourniers research on relationships with branding, aft(prenominal) examining not only consumers brand choice but in addition their lives, she came up with 15 types of relationships people have with their brands (Aisner, 1999). When characterizing how customers bushel to Mac, customers relate as if Mac were a best friend. They substantiate it around for long periods and often add to their collection without getting unblock of the old computer. Just as relationships change with people so do the consumer-brand relationships. It is important for companies to understanding these relationships in order to keep their...If you want to get a full essay, order it on our website: Ordercustompaper.com
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