Patagonia

The purpose of this circulate is to conduct a make fail on purpose driven vesture company Patagonia Inc. This report consists of two interlinked parts. The first part will provide a detailed everyplaceview of the brands heritage, products/service, target market, communication strategy, positioning, and image as s nearly up as why it is considered a healthy brand harmonize to the Vega brand communication schools 7 healthy brand criteria. The number component will further explain the brands portfolio as well as apply four integrated brand pinch planning steps towards Patagonia and lastly suggest meaningful and recommended shipway to help strengthen and build the brands equity.

Part 1

Function forever dictates the form and the perfect form is the result of a dead solved functional need.
-Patagonia founder, surfer, fly fisherman and climber
Yvon Chouinard is cranky of saying.
Patagonia Inc first grew out of a small company that do tools for climbers. It was founded by Yvon Chouinard in 1972 and is a California based clothing company owned by Lost Arrow Corporation. (Patagonia, 2010) Although its main focus is alpinism(mountain climbing) this diverse, premium clothing brand is known to begin with as a major producer of distinctive exterior apparel with an ethically rigorous environmental standard.



It caters to a ample range of outdoor sports enthusiasts, climbers, surfers, fisherman, environmentalists and athletes. Chouinard chose the name Patagonia partly because of its exotic imaginativeness (i.e:it references to the unknown, the wild, a romantic sense of freedom in nature-a bulge out unmapped )and partly because the word is easily pronounceable in many languages
The brand meaning and associations have transformed over the last thirty years ,with its first value propose in 1973 to 1980 being hand forged clothing. Since 1985, the brand has transformed from its previous proposition to now selling indestructible and high quality clothing with an environmental promise...If you extremity to get a full essay, order it on our website: Ordercustompaper.com



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