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* PRODUCT DESCRIPTION
Tar wees the driest areas to instantly lock in moisture where your vibrissa needs it most.

Formulated with vitamin E, this gentle formula restores vibrancy and softness.

quiet enough for daily use it will leave whisker richly moisturized with a salon-healthy look and shine.

TRESemmé offers a complete crimp of salon-quality, affordable whisker care and styling products, designed to meet your whisker needs. Browse our entire product suite to find the pay products for your hair.
Or if youd like a more personalised recommendation, check out our Hair Profiler.


* BACKGROUND/ COMPETITIVE ENVIRONMENT
advert campaigns include Professional, Affordable,[2] spending an estimated $17 million on denote by 2004.[3] TRESemmés products are used  in hair salons across the United States, Canada and United Kingdom, in particular for hair inspire treatment from heat damage mostly caused by hair ironing and blow wrying.[4




* TARGET AUDIENCE


People who are experiencing problems with hairs like dundruff, dry and frizzy hair
SEC A and B
* CONSUMER INSIGHTS







Develop a PR plan for the launch of TRESemmé in the Philippines following the outline below.



(For presentation- PowerPoint)

* PR OBJECTIVES
To create awareness about tresemme among filipinas
To reach effectively the tail market of tresemme
To sell tresemme in the market and make it a necessity with its target audience
* AGENCY TASK
- To successfully launch tresemme in the philippines


* COMMUNICATION STRATEGY
*Press Releases
*Articles
*TV Feature
*Blog Reviews
*Banner Ad Displays


* KEY MESSAGES
*
* MANDATORY ELEMENTS FOR BRANDING
* Keywords
* Visuals
* PUBLICITY Grid (Tip: An effective PR story is well-timed)


Phase 1: Entice
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