My Favourite Place Is Beach

Soda & diabetes, p. 8

The lowdown on green tea, p. 9

The best crackers, p. 13

M AY 2 0 11

$2.50

How orthogonal cues make us overeat
hat make you eat more of that ice cream than you intended? why do you always eat too much when you go out for Chinese? If youre give care most people, external cues influence how much you eat, which foods you eat, how fast you eat, whether you enjoy what you eat, and more. Brian Wansink of Cornell University has spent a career unearthing those cues. The trick isnt just to uncover them, he says, but to change them. Dont say, Now that I know it, it wont happen, cautions Wansink. It will happen. His solution? Its easier to change your environment than it is to change your mind.
Continued on scalawag 3.

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Photo: © martinlee/fotolia.com.

C O V E R

S T O R Y

How external cues make us overe
Brian Wansink
is the John S. Dyson Professor of Marketing in the Applied economics and Management part at Cornell University in Ithaca, New York, where he directs the Food and Brand Lab. He was the executive director of the U.S. Department of Agricultures Center for Nutrition Policy and advance from 2007 to 2009, and is the author of Mindless EatingWhy We Eat more Than We Think (New York: Bantam-Dell).



For more information, see mindlesseating.org and smarterlunchrooms.org. Wansink spoke to NAHs beautiful Liebman by phone. 1 to 10, people rated the taste a 3. It tasted like Styrofoam.

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those who got an opaque bowl.

Q: What else influences people? A: Names. A while back, mortal who
operated a healthy cafeteria called to say, No one is eating in our cafeteria. What should we do? So we simply changed the names of the foods they served. Instead of Italian Pasta, we called it Succulent Tuscany Pasta. Or instead of Chocolate Cake, we called it Belgian color Forest Cake, even though the Black Forest isnt in Belgium. Once we added a descriptive name, sales jumped by 27 percent. And its not just that...If you want to hail a full essay, order it on our website: Ordercustompaper.com



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